Analyzes a multi-step conversion funnel to find where visitors drop off and which steps have the worst leakage. Use this skill when someone describes a journey and asks about conversion rates, drop-off, fallout, or step completion. Trigger for "analyze our checkout funnel," "where are visitors dropping off," "what's our add-to-cart to purchase conversion rate," "funnel analysis," "show me fallout between steps," or "which step loses the most visitors."

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Generates a concise, executive-ready performance summary covering key metrics, trends, and what's driving movement. Use this skill when someone needs to produce a briefing, executive summary, performance narrative, or stakeholder readout — for example, "write an exec summary of last week's performance," "create a performance briefing for our leadership team," "produce a monthly business review summary," "what should I tell executives about our metrics," or "generate a performance narrative." Also trigger for "QBR summary," "weekly business review," or "stakeholder briefing."

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Produces a compact KPI digest showing how key metrics changed over a period and what's driving the movement. Use this skill when someone asks for a performance summary, a weekly recap, a morning briefing, a KPI update, or any variation of "how did we do this week/month." Also trigger for "give me a performance overview," "what moved in the last 7 days," "pull our AA KPI report," or "summarize our metrics."

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Compares the performance of two or more audience segments across key metrics side by side. Use this skill when someone wants to compare audiences or visitor groups — for example, "how do mobile visitors compare to desktop on conversion," "compare new vs. returning visitors," "show me the difference between these two segments," "compare these audiences on our KPIs," or "which segment performs better." Also trigger for "segment comparison" or "audience comparison."

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Identifies which items (pages, campaigns, products, channels, regions) had the biggest increases or decreases for a key metric between two time periods. Use this skill when someone asks "what's up and what's down," "which campaigns moved the most," "top gainers and losers," "what pages are trending," "show me what changed by channel," or any variation of identifying the biggest movers and decliners for a metric.

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Scan an AEM Edge Delivery Services page for WCAG 2.1 AA accessibility violations and generate specific fixes. Identifies missing alt text, heading hierarchy issues, link text problems, color contrast concerns, and EDS-specific accessibility patterns. Use when fixing accessibility issues, preparing for compliance audits, or remediating WCAG violations.

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