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value-creation-plan

Structure a post-acquisition improvement plan linking revenue, cost, and operational initiatives to EBITDA, a profit measure. Produce a roadmap with 100-day priorities, performance targets, responsible owners, and an Excel model showing each initiative’s profit contribution.

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Structure post-acquisition value creation plans with revenue, cost, and operational levers mapped to an EBITDA bridge. Includes 100-day priorities, KPI targets, and accountability frameworks. Use when planning post-close execution, preparing operating partner materials, or building a board-ready value creation roadmap. Triggers on "value creation plan", "100-day plan", "post-close plan", "EBITDA bridge", "operating plan", or "value creation levers".

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Good for

  • Planning the first 100 days after an acquisition
  • Mapping growth and cost initiatives to profit targets
  • Preparing a value creation roadmap for the board
  • Defining KPI targets and initiative owners

Files included (1)

  • SKILL.md4.7 KB

SKILL.md (original)

Review the instructions the agent will receive before you install.

Value Creation Plan

Workflow

Step 1: Baseline Assessment

Understand the starting point:

  • Current revenue, EBITDA, and margins
  • Organizational structure and capabilities
  • Key operational metrics by function
  • Management team strengths and gaps
  • Quick wins already identified during diligence

Step 2: Value Creation Levers

Map all levers to an EBITDA bridge over the hold period:

Revenue Growth Levers

  • Organic growth: Price increases, volume growth, market expansion
  • Cross-sell / upsell: New products to existing customers
  • New market entry: Geographic expansion, new verticals, new channels
  • Sales force effectiveness: Hire reps, improve conversion, shorten cycle
  • M&A / add-ons: Bolt-on acquisitions to add revenue and capabilities

For each lever:

  • Current state → Target state
  • Revenue impact ($)
  • Timeline to impact
  • Investment required
  • Confidence level (high/medium/low)

Margin Expansion Levers

  • Pricing optimization: Price increases, mix shift, bundling
  • COGS reduction: Procurement savings, supplier consolidation, automation
  • OpEx optimization: Overhead reduction, shared services, offshoring
  • Technology investment: Automation, systems integration, data analytics
  • Scale leverage: Fixed cost leverage as revenue grows

Strategic / Multiple Expansion

  • Platform building: Add-on acquisitions, tuck-ins
  • Recurring revenue shift: Move from project to recurring/subscription
  • Market positioning: Category leadership, brand building
  • Management upgrades: Key hires to professionalize the business
  • ESG / governance: Board formation, reporting improvements

Step 3: EBITDA Bridge

Build the walk from current to target EBITDA:

LeverYear 1Year 2Year 3Year 4Year 5
Base EBITDA
Organic revenue growth
Pricing
Add-on M&A
COGS savings
OpEx optimization
Technology investment
Pro Forma EBITDA
Margin

Step 4: 100-Day Plan

Prioritize the first 100 days post-close:

Days 1-30: Stabilize & Assess

  • Management alignment and retention (sign employment agreements, set comp)
  • Quick wins — pricing, obvious cost cuts, low-hanging fruit
  • Detailed operational assessment by function
  • Customer communication plan
  • Set up reporting and KPI dashboards

Days 31-60: Plan & Initiate

  • Finalize strategic plan and communicate to organization
  • Launch top 3-5 value creation initiatives
  • Begin add-on M&A pipeline development
  • Hire for critical gaps
  • Implement new reporting cadence (weekly flash, monthly review, quarterly board)

Days 61-100: Execute & Measure

  • First results from quick-win initiatives
  • First board meeting with operating metrics
  • Progress report on each value creation lever
  • Adjust plan based on early learnings

Step 5: KPI Dashboard

Define the metrics that will track value creation:

KPICurrentYear 1 TargetOwnerReporting Frequency
RevenueCEOMonthly
EBITDACFOMonthly
EBITDA marginCFOMonthly
New customer winsCROWeekly
Net retentionCROMonthly
Employee turnoverCHROMonthly
Cash conversionCFOMonthly

Step 6: Output

  • Word document or PowerPoint with:
    • Executive summary (1 page)
    • EBITDA bridge chart
    • Value creation levers detail (1 page per lever)
    • 100-day plan timeline
    • KPI dashboard
    • Accountability matrix (who owns what)
  • Excel model backing the EBITDA bridge

Important Notes

  • Be realistic about timing — most PE value creation takes 12-24 months to show in financials
  • Quick wins matter for momentum and credibility, but don't over-rotate on cost cuts at the expense of growth
  • Management buy-in is critical — co-develop the plan, don't impose it
  • Track initiative-level P&L impact, not just top-line EBITDA — you need to know what's working
  • Add-on M&A is often the largest value creation lever — start the pipeline on Day 1
  • Always pressure-test assumptions with operating partners or industry experts

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