Plan and draft email sequences for onboarding, lead nurturing, launches, or customer return campaigns. Get complete email copy, send timing, behavior-based branches, exit rules, a flow diagram, and A/B testing suggestions with performance targets.
Design and draft multi-email sequences with full copy, timing, branching logic, exit conditions, and performance benchmarks. Use when building onboarding, lead nurture, re-engagement, win-back, or product launch flows, when you need a complete drip campaign with A/B test suggestions, or when mapping a sequence end-to-end with a flow diagram.
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Design and draft complete email sequences with full copy, timing, branching logic, and performance benchmarks for any lifecycle or campaign use case.
User runs /email-sequence or asks to create, design, build, or draft an email sequence, drip campaign, nurture flow, or onboarding series.
Gather the following from the user. If not provided, ask before proceeding:
Sequence type — one of:
Goal — what the sequence should achieve (e.g., activate new users, convert leads to customers, reduce churn, drive event attendance, upsell to a higher tier)
Audience — who receives this sequence, what stage they are at, and any relevant segmentation details (role, industry, behavior triggers, lifecycle stage)
Number of emails (optional) — if not specified, recommend a count based on the sequence type using the templates in the Sequence Type Templates section below
Timing/cadence preferences (optional) — desired spacing between emails (e.g., "every 3 days", "weekly", "aggressive first week then taper off")
Brand voice — if configured in local settings, apply automatically and inform the user. If not configured, ask: "Do you have brand voice guidelines I should follow? If not, I'll use a clear, conversational professional tone."
Additional context (optional):
Before drafting any emails, define the overall sequence architecture:
For each email in the sequence, produce:
Define the flow control for the sequence:
Provide expected benchmarks based on the sequence type so the user can set targets:
| Metric | Onboarding | Lead Nurture | Re-engagement | Win-back |
|---|---|---|---|---|
| Open rate | 50-70% | 20-30% | 15-25% | 15-20% |
| Click-through rate | 10-20% | 3-7% | 2-5% | 2-4% |
| Conversion rate | 15-30% | 2-5% | 3-8% | 1-3% |
| Unsubscribe rate | <0.5% | <0.5% | 1-2% | 1-3% |
Adjust benchmarks based on industry and audience if the user has provided that context.
Use these as starting frameworks. Adapt length and content based on the user's goal and audience.
Onboarding (5-7 emails over 14-21 days): Welcome and set expectations -- Quick win to demonstrate value -- Core feature deep dive -- Advanced feature or integration -- Social proof and community -- Check-in and feedback request -- Upgrade prompt or next steps
Lead Nurture (4-6 emails over 3-4 weeks): Value-first educational content -- Pain point identification -- Solution positioning with proof -- Social proof and results -- Soft CTA (trial, demo, resource) -- Direct CTA (buy, book, sign up)
Re-engagement (3-4 emails over 10-14 days): "We miss you" with a compelling reason to return -- Value reminder highlighting what they are missing -- Incentive or exclusive offer -- Last chance with clear deadline
Win-back (3-5 emails over 30 days): Friendly check-in asking what went wrong -- What is new since they left -- Special offer or incentive to return -- Feedback request (even if they do not come back) -- Final goodbye with door open
Product Launch (4-6 emails over 2-3 weeks): Teaser or pre-announcement -- Launch announcement with full details -- Feature spotlight or use case -- Social proof and early results -- Limited-time offer or bonus -- Last chance or reminder
Event Follow-up (3-4 emails over 7-10 days): Thank you with key takeaways or recordings -- Resource roundup from the event -- Related offer or next step -- Feedback survey
Upgrade/Upsell (3-5 emails over 2-3 weeks): Usage milestone or success celebration -- Feature gap or limitation they are hitting -- Upgrade benefits with proof -- Limited-time incentive -- Direct comparison of plans
Educational Drip (5-8 emails over 4-6 weeks): Introduction and what they will learn -- Lesson 1: foundational concept -- Lesson 2: intermediate concept -- Lesson 3: advanced concept -- Practical application or exercise -- Resource roundup -- Graduation and next steps
Present the complete sequence with the following sections:
| # | Subject Line | Purpose | Timing | Primary CTA | Condition |
|---|
Each email with subject line options, preview text, purpose, body copy, CTA, timing, and segment notes.
A text-based diagram showing the email flow, branching paths, and exit points. Use a clear format such as:
[Trigger] --> Email 1 (Day 0)
|
Opened? --Yes--> Email 2 (Day 3)
| |
No Clicked CTA? --Yes--> [EXIT: Converted]
| |
v No
Email 1b (Day 2) |
| v
+--------> Email 3 (Day 7)
|
v
Email 4 (Day 10)
|
[EXIT: Sequence complete]
Summary of all conditions, exits, and suppressions in a reference list.
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