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Official · ClaudeFreePublished on GitHubEnglish overview

brand-guidelines

Apply Anthropic's brand colors and typography to visual materials. The skill specifies heading and body fonts, background-aware text colors, and accents for shapes, with fallback fonts when Poppins and Lora are unavailable.

OriginalShow the original description

Applies Anthropic's official brand colors and typography to any sort of artifact that may benefit from having Anthropic's look-and-feel. Use it when brand colors or style guidelines, visual formatting, or company design standards apply.

AI rating90/ 100See how to install

Good for

  • Styling materials with Anthropic's brand colors
  • Unifying heading and body fonts
  • Adjusting text colors for light and dark backgrounds
  • Applying consistent accent colors to shapes

Overview

What it does

This skill styles visual materials using Anthropic's brand colors and typography. It specifies dark and light base colors, shades of gray, and orange, blue, and green accents. Headings at 24pt or larger use Poppins, while body text uses Lora. Text colors are selected to suit the background, and shapes receive accent colors.

When it helps

Use it when finishing documents in Anthropic's visual style or making headings and body text look consistent while keeping them distinct. A rule cycles through the accent colors for shapes, so elements other than text can follow the same palette as the rest of the material.

Example requests

  • “Match this document's background and text colors to Anthropic's brand palette.”
  • “Use Poppins for headings and Lora for body text, and apply the accent colors to shapes.”

Notes

If Poppins and Lora are unavailable, Arial replaces the heading font and Georgia replaces the body font. Installing Poppins and Lora beforehand is recommended when those specific fonts are needed. The color application guidance describes using RGBColor from python-pptx. License details are in LICENSE.txt.

This overview was written by AI (OpenAI Codex) from the public SKILL.md. Check the original below for the exact behavior.

Objective evaluation

AI rated this skill on four points using only the contents of its SKILL.md. Stars and popularity are not taken into account.

Clear instructionsIs it clear when to use it and what it does?
AGoodThe description identifies brand styling use cases and specifies how colors and fonts apply to headings and body text.
Concrete stepsAre steps, inputs, outputs, and examples spelled out?
AGoodIt provides color codes, a 24pt heading threshold, fallback fonts, and color application through RGBColor.
SafetyAre sending data, deleting files, and running commands disclosed?
AGoodThe instructions cover colors and fonts, with no external transmission, deletion, or credential access.
Easy setupDoes it need few tools or API keys, and are they documented?
BPartly lackingFallback fonts are specified, but installation instructions for python-pptx are absent.

The total counts each point as A = 25, B = 15, C = 5. Rated by AI (OpenAI Codex) as of Oct 20, 2026. Treat it as a guide and read the original before installing.

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Files included (2)

  • SKILL.md2.2 KB
  • LICENSE.txt11.1 KB

SKILL.md (original)

Review the instructions the agent will receive before you install.

Anthropic Brand Styling

Overview

To access Anthropic's official brand identity and style resources, use this skill.

Keywords: branding, corporate identity, visual identity, post-processing, styling, brand colors, typography, Anthropic brand, visual formatting, visual design

Brand Guidelines

Colors

Main Colors:

  • Dark: #141413 - Primary text and dark backgrounds
  • Light: #faf9f5 - Light backgrounds and text on dark
  • Mid Gray: #b0aea5 - Secondary elements
  • Light Gray: #e8e6dc - Subtle backgrounds

Accent Colors:

  • Orange: #d97757 - Primary accent
  • Blue: #6a9bcc - Secondary accent
  • Green: #788c5d - Tertiary accent

Typography

  • Headings: Poppins (with Arial fallback)
  • Body Text: Lora (with Georgia fallback)
  • Note: Fonts should be pre-installed in your environment for best results

Features

Smart Font Application

  • Applies Poppins font to headings (24pt and larger)
  • Applies Lora font to body text
  • Automatically falls back to Arial/Georgia if custom fonts unavailable
  • Preserves readability across all systems

Text Styling

  • Headings (24pt+): Poppins font
  • Body text: Lora font
  • Smart color selection based on background
  • Preserves text hierarchy and formatting

Shape and Accent Colors

  • Non-text shapes use accent colors
  • Cycles through orange, blue, and green accents
  • Maintains visual interest while staying on-brand

Technical Details

Font Management

  • Uses system-installed Poppins and Lora fonts when available
  • Provides automatic fallback to Arial (headings) and Georgia (body)
  • No font installation required - works with existing system fonts
  • For best results, pre-install Poppins and Lora fonts in your environment

Color Application

  • Uses RGB color values for precise brand matching
  • Applied via python-pptx's RGBColor class
  • Maintains color fidelity across different systems

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