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klaviyo

Manage Klaviyo email and SMS campaigns, subscriber lists, and audience groups. Compare campaign results and revenue, plan who to target, and edit marketing content or subscriptions, with approval required for changes and sending.

OriginalShow the original description

Read and manage the user's Klaviyo email and SMS marketing campaigns, newsletters, flows, subscriber lists, and audience segments. Use to compare campaign performance and revenue, find recent customers, plan audience targeting, and manage marketing content and subscriptions through Klaviyo's official MCP server.

Run score Not tested

See how to install

Good for

  • Compare campaign results and revenue
  • Plan audience targeting
  • Edit newsletter content
  • Review subscriber consent and subscriptions

Overview

What it does

Review and manage Klaviyo email and SMS campaigns, newsletters, and subscriber lists. Compare results and revenue across campaigns, organize audiences into groups, and edit message content. You can also review and change flows that automatically send messages when specified conditions are met, and manage subscription status.

When it helps

This skill helps people reviewing several campaigns and deciding who should receive the next message and what it should say. It also supports checking the intended audience, message body, and scheduled time before proceeding with a send.

Example requests

  • “Compare the results and revenue of recent email campaigns.”
  • “Check the audience and message body for the next newsletter.”
  • “Review my subscriber lists and subscription statuses.”

Notes

You need the installed klaviyo CLI and a connection. Connecting requires a Klaviyo Owner, Admin, or Manager role. Changes, sends, and deletions use Hatch approval. Adding someone to a list is separate from obtaining marketing consent. Activating a flow may start sending messages, and delivered email cannot be recalled.

This overview was written by AI (OpenAI Codex) from the public SKILL.md. Check the original below for the exact behavior.

Document check

AI checked the SKILL.md for operations that need care and for setup requirements. The score comes only from actually running the skill (hands-on test).

SafetyAre sending data, deleting files, and running commands disclosed?
AGoodWrites, sends, and deletions require Hatch approval, with target checks and state inspection before retries.
Easy setupDoes it need few tools or API keys, and are they documented?
BPartly lackingConnection steps and required roles are documented, but klaviyo CLI installation instructions are absent.

Not counted in the score. Rated by AI (OpenAI Codex) as of Oct 24, 2026. Treat it as a guide and read the original before installing.

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Files included (3)

  • SKILL.md4.3 KB
  • connector_auth_config.yaml224 B
  • manifest.yaml3.0 KB

SKILL.md (original)

Review the instructions the agent will receive before you install.

Klaviyo

Use the installed klaviyo CLI. Connecting requests access to the full supported catalog. Writes, sends, and deletions require Hatch approval. Settings group the catalog into eight capabilities: reading, marketing content, campaign delivery, flows, audiences and subscriptions, catalogs and coupons, tracking and integrations, and deletion. Editing content does not grant permission to send campaigns or delete data. Each approval still previews the specific operation and inputs. Campaign creation and campaign/message edits show the submitted audience, sender, subject, and message when present. Campaign send/cancel and flow status/action approvals also show available Klaviyo metadata; lookup failures retain the original inputs. Audience IDs and recipient estimates are shown when available, not inferred audience names or guaranteed delivery counts.

Run klaviyo list-tools for the compact reviewed tool catalog. These names and their Hatch permissions are available before connection. Run klaviyo list-tools --name <tool-name> for one reviewed tool's live input schema; the provider's output schemas are intentionally omitted to keep discovery bounded. Do not guess tool names or argument schemas.

If klaviyo status reports auth_status: not_connected, run klaviyo authorize-url and share only the returned connect_url. Klaviyo requires an Owner, Admin, or Manager role. Do not construct OAuth URLs or request tokens in chat.

klaviyo call-tool --help
klaviyo status
klaviyo list-tools [--name <tool-name>]
klaviyo call-tool --name <tool-name> --arguments-json '<JSON object>'
klaviyo account-details
klaviyo list-campaigns --channel <email|sms|mobile-push> [--page-cursor <cursor>]
klaviyo list-flows [--page-cursor <cursor>] [--page-size <1-100>]
klaviyo list-metrics [--page-cursor <cursor>]

The catalog covers stable remote campaign, flow, audience, subscription, template, image, catalog, event, metric, reporting, coupon, tag, webhook, form, review, push-token, and profile-deletion tools. Beta and local-only tools are excluded. Klaviyo's MCP supports sending campaigns; Hatch's explicit allowlist controls which tools can be called here. If list-tools --name reports that a reviewed tool is unavailable, check the connection before concluding it is unsupported. Do not invent a schema or bypass the CLI with a direct API call.

  • Campaigns: read back the audience, message content, and schedule before send_campaign. Sending and cancellation share a campaign-delivery permission, separate from content editing. A successful request starts an asynchronous job; check get_campaign_send_job and get_campaign before reporting the outcome. cancel_campaign_send can cancel or revert a send to draft where Klaviyo permits it; read back status. Cancellation cannot recall delivered mail. A created draft is not sent.
  • Flows: create_flow uses an encoded flow definition; preserve returned IDs. update_flow changes the flow status AND all its actions. Read get_flow, get_flow_action, and get_flow_message before and after changes. Making a flow or action live can start delivering messages.
  • Audiences: list membership does not grant or revoke marketing consent; use subscription tools for consent changes. Adding list members, subscribing profiles, or creating events can trigger flows. Check the relevant flows before those changes.
  • Bulk changes, merges, and deletions: confirm the target set and consequences. Profile deletion is permanent. Preserve returned job IDs and use the matching job-status read before claiming completion. After any uncertain write or deletion result, inspect state before retrying.

assign_template_to_campaign_message returns a new, message-owned template copy whose ID differs from the source. Do not retry because of that substitution; verify with get_campaign using include=campaign-messages. Preserve returned Klaviyo UI links when present.

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