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seo-bing

Bing Webmaster Tools + IndexNow extension. Microsoft Copilot citations are fed by the Bing index; this skill makes Bing visibility, link data, and IndexNow URL submission first-class.

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Review the instructions the agent will receive before you install.

seo-bing

The non-Google indexing surface. Google still rejects IndexNow (per Gary Illyes, multiple SOTR episodes 2024-2025), so this skill is specifically for Amazon/Bing/Naver/Seznam.cz/Yandex/Yep indexing and Microsoft Copilot AI citation (which pulls from the Bing index).

Prerequisites

  • Run extensions/bing-webmaster/install.sh or install.ps1.
  • A Bing Webmaster Tools API key.
  • Optional: an IndexNow host key (32+ chars) published at the URL declared as INDEXNOW_KEY_LOCATION.

Routing

CommandUnderlying script
/seo bing links <url>"$(git rev-parse --show-toplevel)/.claude/skills/seo/bin/claude-seo" run bing_webmaster.py links <url>
/seo bing compare <urlA> <urlB>"$(git rev-parse --show-toplevel)/.claude/skills/seo/bin/claude-seo" run bing_webmaster.py compare <urlA> <urlB>; both properties must be registered to the API account
/seo bing submit <url> (single URL)"$(git rev-parse --show-toplevel)/.claude/skills/seo/bin/claude-seo" run indexnow_submit.py --host ... --urls <url>
/seo bing submit-batch <file>"$(git rev-parse --show-toplevel)/.claude/skills/seo/bin/claude-seo" run indexnow_submit.py --host ... --urls-file <file>
/seo bing verify-indexnow"$(git rev-parse --show-toplevel)/.claude/skills/seo/bin/claude-seo" run indexnow_submit.py --host ... --verify-only

When this skill applies

  • The user is publishing new pages and wants Microsoft Copilot citation eligibility (Bing index ingestion).
  • The user wants to nudge Amazon/Bing/Naver/Seznam.cz/Yandex/Yep indexing for fresh URLs.
  • The user manages both properties and wants to compare their Bing link data. For an arbitrary competitor, route to DataForSEO, Moz, or Common Crawl.

Cross-skill delegation

  • For Google indexing (very different model, sitemap-driven, no IndexNow), use seo-google indexing.
  • For multi-source backlink confidence weighting, fall back to seo-backlinks which already integrates Bing + Moz + CC.

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