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checklist

Surface the right marketing checklist for any task. Covers content, SEO, ads, email, press, landing pages, launches, and technical audits. 17+ checklists indexed by task type.

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SKILL.md (original)

Review the instructions the agent will receive before you install.

/checklist — The QA Gatekeeper

Surface the right checklist for any marketing task. The harness includes 17+ validation checklists — this skill maps your task to the right one and walks you through it interactively.

Arguments

Required:

  • task: What you're doing. Free-form — the skill maps it to the right checklist.

Examples:

  • /checklist publish a blog post
  • /checklist launch meta ads
  • /checklist send cold email campaign
  • /checklist technical SEO audit
  • /checklist launch a new product
  • /checklist press release

The Skill

Step 1: Map Task to Checklist

Match the task description against the checklist index:

Task KeywordsChecklist FileCategory
blog, article, content, publishknowledge/checklists/content-checklist.mdContent
SEO, search, ranking, optimizationknowledge/checklists/seo-checklist.mdSEO
technical SEO, crawl, audit, screaming frogknowledge/checklists/technical-seo-audit-sop.mdTechnical SEO
security, htaccess, CSP, hackknowledge/checklists/SEO Expert-technical-seo-checklist.mdTechnical SEO
meta ads, facebook, instagram, fbknowledge/checklists/meta-advertising-checklist.mdAds
paid, ads, PPC, campaign, google adsknowledge/checklists/paid-acquisition-checklist.mdAds
tiktok, TikTok Shopknowledge/checklists/tiktok-checklist.mdAds/Social
email, newsletter, lifecycle, dripknowledge/checklists/email-checklist.mdEmail
press, PR, media, press releaseknowledge/checklists/pr-checklist.mdPR
sales page, landing page, conversionknowledge/checklists/perception-engineering-checklist.mdConversion
landing page, messaging, copyknowledge/checklists/landing-page-messaging-checklist.mdConversion
content brief, briefknowledge/checklists/content-brief-checklist.mdPlanning
fintech, payment, financial appknowledge/checklists/fintech-design-checklist.mdDesign
business model, B2B, SaaS, DTCknowledge/checklists/business-model-checklist.mdStrategy
2026, readiness, planningknowledge/checklists/2026-readiness-checklist.mdStrategy
patent, researchknowledge/checklists/patent-research-checklist.mdResearch

If no match, show all available checklists and ask user to pick.

Step 2: Load the Checklist

Read the matched checklist file from the knowledge base.

Step 3: Interactive Walkthrough

Present each checklist item one at a time for the user to confirm:

CHECKLIST: {checklist name}
══════════════════════════════════════

Item 1 of {N}:
  [ ] {checklist item description}

  Status? (pass / fail / skip / na)

Track progress as user responds:

Progress: 8/24 items checked
  ✓ Pass:  6
  ✗ Fail:  1  ← "Missing meta description"
  ○ Skip:  1
  — N/A:   0

Step 4: Generate Report

After all items are checked:

CHECKLIST REPORT — {checklist name}
══════════════════════════════════════

Date:     {today}
Result:   {PASS / FAIL}
Score:    {passed}/{total applicable} ({pct}%)

PASSED (6):
  ✓ Title tag present and under 60 characters
  ✓ H1 hierarchy correct
  ✓ Internal links present (3+)
  ...

FAILED (1):
  ✗ Meta description missing
    Fix: Add a meta description of 150-160 characters targeting the primary keyword.

SKIPPED (1):
  ○ Schema markup (manual check required)

RECOMMENDATION:
  Fix 1 failing item before publishing.
  Run: /content-gate {file} for automated scoring.

Step 5: Offer Fixes

For each failing item, offer to fix automatically if applicable:

  • Content issues → "Want me to write the meta description?"
  • SEO issues → "Want me to add the missing internal link?"
  • Compliance issues → "Load the policy reference for details"

Available Checklists (Full Index)

Content & Copy

  1. Content Checklist — Final review before publishing any content
  2. Content Brief Checklist — Validates brief completeness before writing
  3. Perception Engineering Checklist — Persuasive messaging and decision installation
  4. Landing Page Messaging Checklist — 7-phase landing page validation

SEO

  1. SEO Checklist — Core SEO validation (on-page, technical, links)
  2. Technical SEO Audit SOP — Screaming Frog crawl with dev ticket templates
  3. SEO Expert Technical SEO Checklist — Security hardening, htaccess, CSP, hack recovery

Advertising

  1. Meta Advertising Checklist — Meta/FB/IG campaign launch, learning phase, optimization
  2. Paid Acquisition Checklist — Cross-platform paid campaign launch and optimization
  3. TikTok Checklist — TikTok Shop content and ad validation

Email

  1. Email Checklist — Email program setup and campaign validation

PR

  1. PR Checklist — Press release distribution validation

Strategy

  1. Business Model Checklist — Model-specific marketing validation
  2. 2026 Readiness Checklist — Infrastructure and strategy readiness

Design

  1. Fintech Design Checklist — B2C fintech app design validation

Research

  1. Patent Research Checklist — Google patent research methodology

Ad Platform Compliance (via /ad-copy)

  1. Google Ads Policy — harness/references/google-ads-policy-reference.md
  2. Meta Ads Policy — harness/references/meta-ads-rules.md
  3. TikTok Ads Policy — harness/references/tiktok-ads-policy-reference.md (+ 6 more platform policies)

Error Handling

  • No matching checklist: Show full index, ask user to pick
  • Checklist file missing: "Checklist '{name}' not found. Available checklists: {list}"

Chain State

Standalone: Works independently for any task Pairs with: /content-gate (automated scoring), /ad-copy (compliance checking)

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