Repurpose

Turn one source asset into a compact campaign package. The goal is not to summarize everywhere. The goal is to extract the strongest ideas and make each platform feel native.

Inputs

• source asset: pasted text, URL summary, transcript, changelog, feature note, launch plan, or rough idea
• target platforms
• audience segment
• campaign goal
• brand voice constraints
• hard facts that must remain accurate
• claims to avoid

If the source is long, first extract a reusable idea inventory.

Idea Inventory

Pull out the core promise, 3-7 atomic ideas, proof points, story moments, objections, reusable phrases, visual opportunities, and calls to action. Discard weak ideas before creating posts. Repurposing should make a campaign sharper, not larger.

Workflow

1. Map the source into campaign angles: educational, founder story, product demo, objection handling, proof, and contrast.

2. Select platform formats: X post/thread, Instagram post/reel/carousel, Facebook post, LinkedIn narrative/list, TikTok short-form video, YouTube Short, Pinterest pin, Threads sequence, and Bluesky post.

3. Write channel-native drafts: give each post a distinct angle, reuse facts rather than wording, adapt CTA intensity to platform norms, and keep proof visible.

4. Build a simple schedule: launch/publish day, 2 follow-up posts, 1 objection-handling post, and 1 proof or demo post.

5. Add reuse notes: visual asset, schedule-ready status, and human approval needs.

Quality Bar

• No generic "excited to announce" unless it is intentionally undercut by a strong second line.
• No identical cross-posting except for very short announcements.
• No inflated claims beyond the source.
• Each platform draft should make sense even if seen in isolation.
• The campaign should have sequence logic: introduce, deepen, prove, remind.

Output Format

## Source Distillation
- Core idea:
- Best proof:
- Audience tension:
- Campaign goal:
## Content Package
### X
[drafts]
### LinkedIn
[drafts]
### Short-form Video
[hook, beats, caption]
## Schedule
| Timing | Platform | Angle | Asset | Status |
| --- | --- | --- | --- | --- |
## Approval Notes
- [fact/claim needing review]

AgentReacher Notes

Compatible with AgentReacher autonomous posting pipelines. Use this skill before scheduling so the campaign enters the calendar as platform-specific posts instead of duplicated copy.

Example usage in AgentReacher: "Repurpose this changelog into a one-week launch campaign for X, Instagram, Facebook, LinkedIn, TikTok, YouTube, Pinterest, Threads, and Bluesky."