Apollo Automation

Supercharge your sales prospecting with Apollo.io -- search companies, discover decision-makers, enrich contact data with emails and phone numbers, and manage your sales pipeline stages -- all through natural language commands.

Toolkit docs: composio.dev/toolkits/apollo

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Setup

1. Add the Composio MCP server to your client configuration:

   https://rube.app/mcp
   

2. Connect your Apollo.io account when prompted (API key authentication).
3. Start issuing natural language commands to prospect and enrich leads.

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Core Workflows

1. Search Organizations

Find target companies using filters like name, location, employee count, and industry keywords.

Tool: APOLLO_ORGANIZATION_SEARCH

Example prompt:

"Find SaaS companies in Texas with 50-500 employees on Apollo"

Key parameters:

• q_organization_name -- Partial name match (e.g., "Apollo" matches "Apollo Inc.")
• organization_locations -- HQ locations to include (e.g., "texas", "tokyo")
• organization_not_locations -- HQ locations to exclude
• organization_num_employees_ranges -- Employee ranges in "min,max" format (e.g., "50,500")
• q_organization_keyword_tags -- Industry keywords (e.g., "software", "healthcare")
• page / per_page -- Pagination (max 100 per page, max 500 pages)

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2. Discover People at Companies

Search Apollo's contact database for people matching title, seniority, location, and company criteria.

Tool: APOLLO_PEOPLE_SEARCH

Example prompt:

"Find VPs of Sales at microsoft.com and apollo.io"

Key parameters:

• person_titles -- Job titles (e.g., "VP of Sales", "CTO")
• person_seniorities -- Seniority levels (e.g., "director", "vp", "senior")
• person_locations -- Geographic locations of people
• q_organization_domains -- Company domains (e.g., "apollo.io" -- exclude "www.")
• organization_ids -- Apollo company IDs from Organization Search
• contact_email_status -- Filter by email status: "verified", "unverified", "likely to engage"
• page / per_page -- Pagination (max 100 per page)

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3. Enrich Individual Contacts

Get comprehensive data (email, phone, LinkedIn, company info) for a single person using their email, LinkedIn URL, or name + company.

Tool: APOLLO_PEOPLE_ENRICHMENT

Example prompt:

"Enrich Tim Zheng at Apollo.io on Apollo"

Key parameters (at least one identifier required):

• email -- Person's email address
• linkedin_url -- Full LinkedIn profile URL
• first_name + last_name + (organization_name or domain) -- Name-based matching
• domain -- Bare hostname without protocol (e.g., "apollo.io", not "https://apollo.io")
• reveal_personal_emails -- Set true to get personal emails (may use extra credits)
• reveal_phone_number -- Set true for phone numbers (requires webhook_url)

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4. Bulk Enrich Prospects

Enrich up to 10 people simultaneously for efficient batch processing.

Tool: APOLLO_BULK_PEOPLE_ENRICHMENT

Example prompt:

"Bulk enrich these 5 leads with their Apollo data: [list of names/emails]"

Key parameters:

• details (required) -- Array of 1-10 person objects, each with identifiers like email, linkedin_url, first_name, last_name, domain, company_name
• reveal_personal_emails -- Include personal emails (extra credits)
• reveal_phone_number -- Include phone numbers (requires webhook_url)

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5. Manage Contact Pipeline Stages

List available stages and update contacts through your sales funnel.

Tools: APOLLO_LIST_CONTACT_STAGES, APOLLO_UPDATE_CONTACT_STAGE

Example prompt:

"Move contacts X and Y to the 'Qualified' stage in Apollo"

Key parameters for listing stages: None required.

Key parameters for updating stage:

• contact_ids (required) -- Array of contact IDs to update
• contact_stage_id (required) -- Target stage ID (from List Contact Stages)

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6. Create and Search Saved Contacts

Create new contact records and search your existing Apollo contact database.

Tools: APOLLO_CREATE_CONTACT, APOLLO_SEARCH_CONTACTS

Example prompt:

"Search my Apollo contacts for anyone at Stripe"

Key parameters for search:

• Keyword search, stage ID filtering, sorting options
• page / per_page -- Pagination

Key parameters for create:

• first_name, last_name, email, organization_name
• account_id -- Link to an organization
• contact_stage_id -- Initial sales stage

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Known Pitfalls

• Organization domains can be empty: Some organizations from APOLLO_ORGANIZATION_SEARCH return missing or empty domain fields. Use APOLLO_ORGANIZATION_ENRICHMENT to validate domains before relying on them.
• HTTP 403 means config issues: A 403 response indicates API key or plan access problems -- do not retry. Fix your credentials or plan first.
• People search returns obfuscated data: APOLLO_PEOPLE_SEARCH may show has_email/has_direct_phone flags or obfuscated fields instead of full contact details. Use APOLLO_PEOPLE_ENRICHMENT to get complete information.
• Pagination limits are strict: People search supports per_page up to 100 and max 500 pages. Stopping early can miss large portions of the result set.
• Bulk enrichment has small batch limits: APOLLO_BULK_PEOPLE_ENRICHMENT accepts only 10 items per call. It can return status='success' with missing_records > 0 when identifiers are insufficient -- retry individual records with APOLLO_PEOPLE_ENRICHMENT.
• No automatic deduplication: APOLLO_CREATE_CONTACT does not deduplicate. Check for existing contacts first with APOLLO_SEARCH_CONTACTS.
• Domain format matters: Always use bare hostnames (e.g., "apollo.io") without protocol prefixes ("https://") or "www." prefix.

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Quick Reference

Action	Tool Slug	Required Params
Search organizations	APOLLO_ORGANIZATION_SEARCH	None (optional filters)
Enrich organization	APOLLO_ORGANIZATION_ENRICHMENT	domain
Bulk enrich orgs	APOLLO_BULK_ORGANIZATION_ENRICHMENT	domains
Search people	APOLLO_PEOPLE_SEARCH	None (optional filters)
Enrich person	APOLLO_PEOPLE_ENRICHMENT	One of: email, linkedin_url, or name+company
Bulk enrich people	APOLLO_BULK_PEOPLE_ENRICHMENT	details (1-10 person objects)
List contact stages	APOLLO_LIST_CONTACT_STAGES	None
Update contact stage	APOLLO_UPDATE_CONTACT_STAGE	contact_ids, contact_stage_id
Create contact	APOLLO_CREATE_CONTACT	Name + identifiers
Search contacts	APOLLO_SEARCH_CONTACTS	None (optional filters)

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