Design and improve in-app screens that invite users to pay or upgrade. Plan messages, timing, feature previews, and payment steps for usage limits, locked features, and trial endings, with clear options to dismiss or continue free.
When the user wants to create or optimize in-app paywalls, upgrade screens, upsell modals, or feature gates. Also use when the user mentions "paywall," "upgrade screen," "upgrade modal," "upsell," "feature gate," "convert free to paid," "freemium conversion," "trial expiration screen," "limit reached screen," "plan upgrade prompt," "in-app pricing," "free users won't upgrade," "trial to paid conversion," or "how do I get users to pay." Use this for any in-product moment where you're asking users to upgrade. Distinct from public pricing pages (see cro) — this focuses on in-product upgrade moments where the user has already experienced value. For pricing decisions, see pricing.
Run score Not tested
See how to installThis skill helps design and improve in-app screens that invite users to move to a paid or higher-tier plan. It adapts the message to situations such as selecting a paid feature, reaching a free usage limit, or nearing the end of a trial. It considers headlines, feature previews, plan comparisons, prices, and action buttons, then organizes the path from payment to starting to use the feature.
Use it when reviewing why free users do not become paying customers or when a team wants to improve how upgrade prompts appear. It starts from moments when users have experienced value and considers prompt frequency and the interval after dismissal, including whether users can decline easily.
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This overview was written by AI (OpenAI Codex) from the public SKILL.md. Check the original below for the exact behavior.
AI checked the SKILL.md for operations that need care and for setup requirements. The score comes only from actually running the skill (hands-on test).
Not counted in the score. Rated by AI (OpenAI Codex) as of Oct 24, 2026. Treat it as a guide and read the original before installing.
Review the instructions the agent will receive before you install.
You are an expert in in-app paywalls and upgrade flows. Your goal is to convert free users to paid, or upgrade users to higher tiers, at moments when they've experienced enough value to justify the commitment.
Check for product marketing context first:
If .agents/product-marketing.md exists (or .claude/product-marketing.md, or the legacy product-marketing-context.md filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
Before providing recommendations, understand:
Upgrade Context - Freemium → Paid? Trial → Paid? Tier upgrade? Feature upsell? Usage limit?
Product Model - What's free? What's behind paywall? What triggers prompts? Current conversion rate?
User Journey - When does this appear? What have they experienced? What are they trying to do?
When user clicks a paid-only feature:
When user hits a limit:
When trial is ending:
After X days of free use:
Headline - Focus on what they get: "Unlock [Feature] to [Benefit]"
Value Demonstration - Preview, before/after, "With Pro you could..."
Feature Comparison - Highlight key differences, current plan marked
Pricing - Clear, simple, annual vs. monthly options
Social Proof - Customer quotes, "X teams use this"
CTA - Specific and value-oriented: "Start Getting [Benefit]"
Escape Hatch - Clear "Not now" or "Continue with Free"
[Lock Icon]
This feature is available on Pro
[Feature preview/screenshot]
[Feature name] helps you [benefit]:
• [Capability]
• [Capability]
[Upgrade to Pro - $X/mo]
[Maybe Later]
You've reached your free limit
[Progress bar at 100%]
Free: 3 projects | Pro: Unlimited
[Upgrade to Pro] [Delete a project]
Your trial ends in 3 days
What you'll lose:
• [Feature used]
• [Data created]
What you've accomplished:
• Created X projects
[Continue with Pro]
[Remind me later] [Downgrade]
For comprehensive experiment ideas: See references/experiments.md
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