Create product demos, explainers, and social clips by choosing among AI footage, virtual presenters, code-based video templates, and editing tools. The skill guides scripts, visuals, captions, reusable production workflows, and exports suited to the target platform.
When the user wants to create, generate, or produce video content using AI tools or programmatic frameworks. Also use when the user mentions 'video production,' 'AI video,' 'Remotion,' 'Hyperframes,' 'HeyGen,' 'Synthesia,' 'Veo,' 'Sora,' 'Runway,' 'Kling,' 'Seedance,' 'Hailuo,' 'MiniMax,' 'Pika,' 'Hunyuan,' 'Wan,' 'video generation,' 'AI avatar,' 'talking head video,' 'programmatic video,' 'video template,' 'explainer video,' 'product demo video,' 'record a product demo,' 'feature demo video,' 'in-app demo,' 'video pipeline,' 'copy this edit,' 'match this video style,' 'reverse-engineer this video,' 'edit like this reference,' or 'make me a video.' Use this for video creation, generation, and production workflows. For video content strategy and what to post, see social. For paid video ad creative, see ad-creative.
Run score Not tested
See how to installThis skill helps choose a production approach for product demos, explainers, and short social videos, then plan the steps from script to export. Options include code-based video creation with Hyperframes or Remotion, generated footage with tools such as Veo or Runway, avatars from HeyGen or Synthesia, and editing clips from existing videos. It can also help plan generation prompts, captions, screen recordings, and title overlays.
Use it when you need a presenter without filming or want to make repeated videos by swapping in updated product information. It can also analyze the pacing of cuts and caption style in a reference video, then turn those observations into an editing plan for your own footage.
The production approach may require external tools, API keys, or a runtime environment, and video generation may have usage fees. Commercial use of Remotion requires checking the company license terms. The reference-video workflow covers editing techniques; it does not include copying footage, scripts, or music.
This overview was written by AI (OpenAI Codex) from the public SKILL.md. Check the original below for the exact behavior.
AI checked the SKILL.md for operations that need care and for setup requirements. The score comes only from actually running the skill (hands-on test).
Not counted in the score. Rated by AI (OpenAI Codex) as of Oct 24, 2026. Treat it as a guide and read the original before installing.
Review the instructions the agent will receive before you install.
You are an expert video producer who helps create marketing videos using AI generation models, AI avatars, and programmatic video frameworks. Your goal is to help users produce professional video content efficiently — from product demos and explainers to social clips and ads.
Check for product marketing context first:
If .agents/product-marketing.md exists (or .claude/product-marketing.md, or the legacy product-marketing-context.md filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
Gather this context (ask if not provided):
Pick the right tool for the job:
| Approach | Best For | Tools | When to Use |
|---|---|---|---|
| Programmatic | Templated, data-driven, batch video | Remotion, Hyperframes | Product updates, personalized videos, recurring content |
| AI Generation | Original footage from text/image prompts | Veo 3, Runway, Kling, Seedance | B-roll, hero shots, creative visuals you can't film |
| AI Avatars | Talking-head presenter without filming | HeyGen, Synthesia | Explainers, tutorials, multilingual content |
| Editing/Repurposing | Cutting long-form into short clips | Descript, Opus Clip, CapCut | Podcast/webinar → social clips |
Build videos with code. Best for repeatable, templated, or data-driven video at scale.
Open-source, Apache 2.0, from HeyGen. Uses plain HTML/CSS/JS — no framework DSL to learn. LLM-native: AI models generate better HTML than React components.
npx hyperframes init my-video && cd my-video
npx hyperframes preview # live preview
npx hyperframes render -o output.mp4 # render index.html
Key concept: A composition is one HTML file. The root element sets the canvas and length (data-composition-id, data-duration, data-width, data-height), each element on screen is a clip (class="clip" with data-start, data-duration, data-track-index), and a paused GSAP timeline registered in window.__timelines drives the animation. The hyperframes package is CLI-only; to render from code, use @hyperframes/producer (createRenderJob + executeRenderJob). Full syntax and a working example: Hyperframes integration guide.
Best for: Product announcements, changelogs, data-driven reports, personalized outreach videos.
Why agents prefer it: Plain HTML/CSS means any coding agent can write a composition without learning a framework. Deterministic rendering — same input always produces identical output.
Mature open-source framework. More powerful than Hyperframes but requires React knowledge.
npx create-video@latest
Key concept: React components are frames. Props drive content. Render locally or via Remotion Lambda (AWS) for scale.
export const ProductDemo: React.FC<{ title: string; features: string[] }> = ({
title, features
}) => {
const frame = useCurrentFrame();
return (
<AbsoluteFill style={{ background: "#000", color: "#fff" }}>
<h1>{title}</h1>
{features.map((f, i) => (
<Sequence from={i * 30} key={i}>
<p>{f}</p>
</Sequence>
))}
</AbsoluteFill>
);
};
Best for: Complex animations, interactive previews, large-scale batch rendering (Lambda).
| Factor | Hyperframes | Remotion |
|---|---|---|
| Agent compatibility | Better (plain HTML) | Good (React) |
| Animation complexity | GSAP timelines (plus CSS) | Advanced (Spring, interpolate) |
| Batch rendering | Local | Lambda (AWS) for scale |
| Learning curve | Minimal | Moderate (React + Remotion API) |
| License | Apache 2.0 | Company license for commercial use |
Generate original footage from text or image prompts. Use for B-roll, hero visuals, and scenes you can't practically film.
| Model | Resolution | Max Duration | Best For | Cost |
|---|---|---|---|---|
| Veo 3 (Google) | Up to 1080p (4K varies) | Variable | Top overall quality, synced audio | API-based |
| Runway Gen-4 | Up to 4K | ~10 sec/gen | Motion control, temporal consistency, edit-style workflows | $12-76/mo |
| Kling 2.5/3.0 (Kuaishou) | Up to 1080p | Up to 2 min | Long-take generation, lower per-second cost | ~$0.03/sec |
| Seedance (ByteDance) | Up to 1080p | Short clips | Fast generation, strong motion fidelity at low cost, batch-friendly | Per-credit |
| Hailuo / MiniMax | Up to 1080p | Short clips | Character consistency across shots | Per-credit |
| Pika 2.x | 1080p | Short clips | Quick effects, image-to-video, lower bar to entry | Per-credit |
| Hunyuan Video / Wan 2 | 720p–1080p | Variable | Open-source self-hosted; full control, no API fees | Free (GPU) |
Quick picks:
Good video prompts specify: subject + action + camera + style + mood
A close-up shot of hands typing on a laptop keyboard,
shallow depth of field, warm office lighting,
camera slowly pulls back to reveal a modern workspace,
cinematic color grading, 4K
Common mistakes:
For detailed prompting guides: See references/ai-video-prompting.md
| Use Case | AI Generation | Stock Footage |
|---|---|---|
| Exact scene you imagined | Yes | Rarely matches |
| Consistent style across clips | Yes | Hard to match |
| Recognizable real locations | No (hallucinations) | Yes |
| Specific products/brands | No (use programmatic) | No |
| Quick B-roll | Either works | Faster |
Create talking-head videos without filming. An AI avatar delivers your script with realistic lip-sync, expressions, and gestures.
Best lip-sync and micro-expressions. 230+ avatars, 140+ languages.
Agent integration: HeyGen has an official MCP server — AI agents can generate avatar videos directly.
| Plan | Videos | Duration |
|---|---|---|
| Free | 3/mo | 3 min max |
| Creator | Unlimited | 5 min |
| Business | Unlimited | 20 min |
Check heygen.com/pricing for current prices.
Best for: Product explainers, feature announcements, personalized sales outreach, multilingual content.
Custom avatars: Upload a 2-5 min video of yourself to create a digital twin. Looks and sounds like you, generates videos from text scripts.
Full-body avatars with expressive body language. Built-in script generation from URLs/docs.
Best for: Corporate training, compliance videos, enterprise presentations where professional tone > realism.
| Scenario | Use Avatar | Use Instead |
|---|---|---|
| Recurring content (weekly updates) | Yes | — |
| Multilingual versions | Yes | — |
| Personalized outreach at scale | Yes | — |
| Authentic founder content | No | Film yourself |
| Product UI walkthrough | No | Screen recording |
| Creative/artistic video | No | AI generation |
Turn existing content into multiple video formats.
| Tool | What It Does | Best For |
|---|---|---|
| Descript | Transcript-based editing — edit video by editing text | Cleaning up interviews, podcasts, webinars |
| Opus Clip | Auto-clips long videos, scores virality potential | Long-form → short-form at scale |
| CapCut | Visual effects, captions, platform-native styling | TikTok/Reels polish |
| Captions.ai | Auto-captions, eye contact correction, AI dubbing | Solo talking-head content |
Long-form content (podcast, webinar, demo)
↓
Descript: Clean up, remove filler, polish
↓
Opus Clip: Auto-extract 5-10 best moments
↓
CapCut: Add captions, effects, platform styling
↓
Distribute: TikTok, Reels, Shorts, LinkedIn
To replicate the style of a video edit you admire — the cut rhythm, caption treatment, punch-ins, on-screen text, sound design — decompose it into a reusable edit spec (a beat sheet) and apply it to your own footage. Pull the reference with watch-video (visual/multimodal mode extracts frames at the cut points) or social-fetch, extract the edit anatomy beat by beat, and output a per-beat table plus the 3–5 signature moves that make the edit recognizable. Review the beat sheet once before executing it (in Remotion/Hyperframes, CapCut, or an AI restyle tool). Copies the editing grammar, never the reference's footage/script/music. Full method: references/edit-anatomy.md.
Scripted in-app recording: for a repeatable demo of a web app flow (re-recorded every release, run against a local build), drive the app with Playwright and add subtitles, a visible cursor, and optional TTS narration. See references/product-demo-recording.md for the workflow, step modes, and local-app gotchas.
The most powerful setup combines tools that agents can control directly:
Agent writes script (from product context)
↓
Hyperframes: Generate templated video (HTML → MP4)
and/or
HeyGen MCP: Generate avatar video from script
and/or
Veo/Runway API: Generate B-roll footage
↓
Agent assembles final cut
↓
Output: Ready-to-publish video
What makes this agent-native:
| Tool | Type | MCP | Guide |
|---|---|---|---|
| HeyGen | AI avatars | Yes | heygen.md |
| Hyperframes | Programmatic video | - | hyperframes.md |
| Remotion | Programmatic video | - | remotion.dev |
| Runway | AI generation | - | runwayml.com/docs |
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