When the user wants to plan, implement, or optimize affiliate marketing strategy. Also use when the user mentions "affiliate marketing," "affiliate program strategy," "CPS model," "affiliate recruitment," "commission structure," "affiliate partners," "affiliate network," "affiliate tracking," "affiliate commission," or "partner marketing." For affiliate page, use affiliate-page-generator.
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Guides affiliate marketing strategy for AI/SaaS products. Affiliate marketing uses a CPS (Cost Per Sale) model—pay only when sales occur. ROI typically 5:1 to 10:1; CAC 40%–50% lower than paid ads.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read it for product, audience, and positioning.
Identify:
| Model | Use | Typical Rate |
|---|---|---|
| Pay-per-sale | Most common; pay on conversion | 10%–20% |
| Pay-per-lead | Lead gen (signup, form fill) | $5–50/lead |
| Pay-per-click | Rare; risk of abuse | $0.01–10.50/click |
For SaaS: Prefer pay-per-sale or pay-per-lead. Recurring commissions for subscriptions.
| Term | Definition |
|---|---|
| Cookie duration | Attribution window (typically 30–90 days) |
| Recurring commission | Ongoing % from subscription renewals |
| Sub-affiliate | Affiliates who recruit other affiliates |
| Performance bonus | Extra reward when affiliate hits sales targets |
| Attribution | Linking sale to correct affiliate |
Product and website examples are illustrative only. No affiliation, partnership, or endorsement implied.
| Approach | Use |
|---|---|
| Self-build | Forms (e.g. Google Forms); quick, low budget |
| Third-party | Affiliate tracking platforms (e.g. Rewardful, Tapfiliate) for AI/SaaS |
Submit program to affiliate program directories after launch for discoverability.
Expect a small fraction of partners to drive most sales—quality over vanity metrics.
| Risk | Prevention |
|---|---|
| Affiliate fraud | Fake clicks, self-referrals, fake conversions. Use platform fraud tools; vet affiliates; avoid auto-approve. |
| Brand bidding | Affiliates bid on your brand terms in Google Ads; you pay commission for traffic you already own. Prohibit in terms; monitor paid search; use brand monitoring tools. See paid-ads-strategy for paid ads context. |
| Program terms | Cookie length, performance bonus, sub-affiliate rules, payment threshold—set clearly in terms before launch. |
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When the user wants to create, optimize, or audit 404 error pages. Also use when the user mentions "404 page," "404 error," "error page," "page not found," "broken link page," "404 design," "custom 404," "404 redirect," "404 page UX," or "404 recovery." For sitewide page planning, use website-structure.
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When the user wants to create, optimize, or audit About page content. Also use when the user mentions "about page," "about us," "company story," "our team," "about section," "company overview," "brand story," "team page," or "who we are." For sitewide page planning, use website-structure.
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When the user wants to create, optimize, or audit affiliate program page content. Also use when the user mentions "affiliate program," "affiliate page," "partner program," "referral program page," "affiliate landing," "partner landing," "commission page," or "affiliate signup." For affiliate program strategy, use affiliate-marketing.
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When the user wants to track AI search traffic in GA4 or GSC. Also use when the user mentions "AI traffic," "ChatGPT referral," "Perplexity traffic," "AI Overviews," "GA4 AI sources," "AI search analytics," "track AI referrals," "AI search traffic," "Claude traffic," or "how to track AI traffic." For AI SEO strategy, use generative-engine-optimization.
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When the user wants to create, optimize, or audit alternatives or comparison content (page or blog article). Also use when the user mentions "alternatives page," "alternatives listicle," "X alternatives," "competitor comparison," "vs page," "compare page," "best alternatives to X," "switch from X," "competitor brand traffic," "brand keyword ads," or "intercept competitor search." For competitor research, use competitor-research.
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When the user wants to set up, audit, or optimize analytics tracking (GA4, events, conversions). Also use when the user mentions "Google Analytics," "GA4," "event tracking," "conversions," "attribution model," "gtag," "data layer," "GA4 setup," "conversion tracking," "event setup," "User ID tracking," or "CTA attribution." For traffic insights, use traffic-analysis.
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