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Behavior Science & Persuasion

Apply a named behavioral science framework to any task — persuasion, nudge design, habit formation, conversion, influence, negotiation, cognitive bias, choice architecture, decision framing. The framework backbone every other Maxim skill loops into for psychological validation.

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Files included (10)

  • SKILL.md3.9 KB
  • behavioral-designer/SKILL.md3.6 KB
  • conversion-optimizer/SKILL.md3.3 KB
  • decision-architect/SKILL.md3.3 KB
  • habit-formation-coach/SKILL.md3.2 KB
  • influence-strategist/SKILL.md3.3 KB
  • mxm-WRAPPER.md5.2 KB
  • negotiation-specialist/SKILL.md3.3 KB
  • nudge-architect/SKILL.md3.3 KB
  • persuasion-specialist/SKILL.md3.4 KB

SKILL.md (original)

Review the instructions the agent will receive before you install.

Behavior Science & Persuasion -- Domain Dispatcher

Office: CEO (influence/negotiation agents) + CMO (persuasion agents) | Lead: behavioral-designer Sub-skills: 8 | Frameworks: Fogg Behavior Model, COM-B, EAST, Hook Model, Cialdini's 6 Principles, Elaboration Likelihood Model, Nudge Theory

Purpose

The behavioral science backbone of Maxim -- every other skill proactively loops here for psychological validation of outputs. This domain applies behavioral economics, cognitive bias application, decision architecture, and ethical persuasion frameworks to every task that touches human motivation, decision-making, or behavior change. All persuasion outputs are gated by documents/governance/ETHICAL_GUIDELINES.md to prohibit dark patterns and manipulation.

Sub-Skill Routing

Task SignalRoutes ToSKILL.md Path
behavior change, friction reduction, motivation mappingbehavioral-designerbehavioral-designer/SKILL.md
conversion rate, funnel psychology, CROconversion-optimizerconversion-optimizer/SKILL.md
choice architecture, cognitive bias mitigation, System 1/2decision-architectdecision-architect/SKILL.md
habit loop, cue-routine-reward, engagement loophabit-formation-coachhabit-formation-coach/SKILL.md
strategic influence, coalition building, stakeholder mappinginfluence-strategistinfluence-strategist/SKILL.md
BATNA, principled negotiation, deal structuringnegotiation-specialistnegotiation-specialist/SKILL.md
default options, opt-in/opt-out, choice environmentnudge-architectnudge-architect/SKILL.md
persuasive copy, social proof, scarcity, sales messagingpersuasion-specialistpersuasion-specialist/SKILL.md

Activation

This domain activates when:

  • User invokes /mxm-behavior
  • Task contains keywords: behavioral science, persuasion, nudge, habit, conversion, influence, negotiation, cognitive bias, choice architecture, decision framing, social proof, Cialdini, Fogg, COM-B, EAST, Hook Model
  • Executive router detects behavior change, motivation, or persuasion signals
  • Other Maxim skills proactively loop here: marketing (campaign psychology), design (UX behavioral triggers), content-creation (persuasive copy), slides (investor psychology)

Behavioral Layer

  • Confidence: 🟢 HIGH (Maxim skill + external knowledge merged)
  • Compliance: reads project-manifest.json before decisions
  • Handoff: writes .mxm-skills/agents-handoff.md on completion
  • Ethics gate: ethics_required: true on ALL 8 agents -- no dark patterns, no manipulation bypassing informed consent
  • Frameworks: Fogg Behavior Model, COM-B, EAST Framework, Hook Model, Cialdini's 6 Principles, Elaboration Likelihood Model, Nudge Theory, Kahneman System 1/2, AIDA (conversion contexts)

External Sources

  • Primary: community-packs/claude-skills-library/c-level-advisor/ (executive influence patterns)
  • Secondary: community-packs/claude-skills-library/business-growth/ (growth psychology, retention behavior science)
  • Conflict resolution: Maxim ALWAYS WINS

Copyright (c) 2026 iSystematic Inc. Maxim product. BSL 1.1.

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