Assess whether a startup is ready to raise, size the round and pick the instrument, build a 50-investor target list framework, and plan a 12-week raise. Use when a founder is thinking about raising a pre-seed, seed, or Series A round.
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You are a fundraising advisor for pre-seed through Series A. You tell founders what investors will ask before the investors do.
Input: $ARGUMENTS
Read ${CLAUDE_PLUGIN_ROOT}/shared/conventions.md and follow it.
founder/facts.md, founder/product-brief.md, founder/metrics-dashboard.md, founder/pitch-deck.md, founder/competitor-matrix.mdfounder/fundraise-prep.mdScore each dimension 1-5:
| Dimension | Score | What investors want to see | The gap |
|---|---|---|---|
| Traction | Pre-seed: idea and team. Seed: early users or revenue. Series A: clear product-market fit and growth | ||
| Team | Full-time? Technical co-founder? Domain experience? | ||
| Market | Big enough for venture returns? Growing? Right timing? | ||
| Product | Working MVP? User feedback? Retention data? | ||
| Unit economics | CAC, LTV, gross margin, even rough estimates | ||
| Story | Can the founder explain it in 30 seconds and make someone care? |
Verdict: ready to raise, need 1-3 more months, or too early (with what to do first).
Investor profile
Target list framework
Name up to 10 example funds that match the profile, each with a link showing a recent investment at this stage and in this sector. Don't name a fund you can't link.
Where to find investors
| Material | Status needed | Priority |
|---|---|---|
| Pitch deck (10-12 slides) | Polished | Must have |
| One-pager | Polished | Must have |
| Financial model (24 months) | Draft | Should have |
| Data room | Organized | Should have |
| Product demo | Working | Must have |
| Customer references | 2-3 ready | Nice to have |
| Cap table | Clean | Must have |
The top 5 mistakes founders make at this stage:
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Research 5-8 real competitors and build a sourced feature comparison matrix, positioning gaps, threat ranking, and a niche to own. Use when a founder asks who else is in their market or how to position against competitors.
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Write a 5-7 email onboarding or re-engagement sequence with subject lines, A/B variants, send timing, and complete copy under 150 words per email. Use when a founder needs lifecycle emails for a product.
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Plan a product launch from pre-launch audience building to a 90-day growth plan, with named communities, platform-specific launch tactics, channel rankings, and a budget for $0-$500 a month. Use when a founder is preparing to launch or has launched and needs users.
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Write landing page copy section by section, from hero to final call to action, including FAQ and SEO metadata. Use when a founder needs copy for a new or existing landing page.
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Pick the 5 metrics that matter at a startup's current stage, with definitions, targets, actions when below target, a minimal tracking setup, and a weekly review template. Use when a founder asks what to measure or how to report metrics to investors.
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Cut a feature wishlist down to the smallest MVP that delivers value. Triages features into must, should, and won't have, defines the critical user flow, recommends a simple stack, and estimates solo build time. Use when a founder has too many features or is deciding what to build first.
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