Create and refine sales playbooks, deal strategies, MEDDPICC analyses, customer decks, and outreach sequences. Use for any sales methodology work, pipeline review, or go-to-market planning.
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Build sales artifacts grounded in MEDDPICC methodology and Espen's enterprise AI sales experience.
For every deal analysis, score each dimension (1-3: weak/moderate/strong) and identify gaps:
| Dimension | Question |
|---|---|
| Metrics | What measurable outcomes does the customer expect? |
| Economic Buyer | Who has budget authority? Have we engaged them? |
| Decision Criteria | What technical/business criteria drive the decision? |
| Decision Process | What are the steps, timeline, and approvals needed? |
| Paper Process | What legal/procurement steps are required to close? |
| Implicate the Pain | What happens if they do nothing? Is the pain urgent? |
| Champion | Who inside is selling on our behalf? Can they mobilize? |
| Competition | Who else is being evaluated? What's our differentiation? |
When creating a playbook, use this structure:
# [Product/Segment] Sales Playbook
## Ideal Customer Profile
- Industry, size, tech stack, pain signals
## Value Proposition
- 1-sentence elevator pitch
- 3 key differentiators vs. status quo
- 3 key differentiators vs. competition
## Discovery Questions
- 5-7 open questions that uncover MEDDPICC dimensions
## Objection Handling
| Objection | Response Framework |
|-----------|-------------------|
## Proof Points
- Customer stories, metrics, case studies
## Competitive Positioning
- Feature comparison, narrative reframes
## Sales Motion
- Prospecting → Discovery → Demo → Proposal → Close
- Time-to-close benchmark, typical deal size
# [Campaign Name] Outreach Sequence
## Target Persona
Role, industry, pain points, trigger events
## Sequence (10-14 days)
### Day 1 — Email 1: Pain-led hook
### Day 3 — LinkedIn connect + note
### Day 5 — Email 2: Social proof
### Day 8 — Call attempt + voicemail
### Day 10 — Email 3: Insight share
### Day 14 — Email 4: Break-up
## Personalization Variables
- {{company_pain}}, {{relevant_metric}}, {{mutual_connection}}
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Audit, generate, update, and lint AGENTS.md files across all projects. Use when asked to check project context files, scaffold AGENTS.md for new projects, update stale ones, or run a cross-project audit.
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Draft, edit, and publish blog posts for e9n.dev. Use when creating new posts, editing drafts, or refining existing content. Handles Eleventy frontmatter, Tailwind formatting, and Espen's authentic voice.
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Orchestrate cmux terminal panes — split terminals, run parallel processes, read output from other panes, and use the built-in browser. Use when working inside cmux and you need to run a dev server, watch tests, spawn sub-agents, or preview web pages.
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Review code for quality, security, performance, and maintainability. Use when reviewing PRs, auditing a codebase, or refactoring. Covers TypeScript, Node.js, infrastructure-as-code, and full-stack web apps.
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