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aso-playbook

Beginner-friendly App Store Optimization guide covering keyword research, screenshot design, rating management, and A/B testing for iOS and Android. By @WeiYipei — practical ASO for indie developers and small teams.

The English summary is being prepared. Showing the original description.

Gingiris-1031/gingiris-skills
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Files included (6)

  • SKILL.md4.1 KB
  • _meta.json131 B
  • .clawhub/origin.json144 B
  • references/en/README.md2.8 KB
  • references/ja/README.md3.8 KB
  • references/ko/README.md3.1 KB

SKILL.md (original)

Review the instructions the agent will receive before you install.

📦 Install

clawhub install aso-playbook

What you get after installing:

  • Keyword research methodology for finding low-competition, high-intent terms
  • Screenshot hypothesis and message-hierarchy framework
  • A/B testing and evidence-capture framework for iOS and Android

App Store Optimization Basics — Keywords, Screenshots & Ratings

🌍 Language / 语言: 中文 | English | 日本語 | 한국어

The fundamentals of ASO for developers who'd rather build than market — but need downloads.

  • Keyword research: Finding low-competition, high-intent keywords for your category
  • Screenshot optimization: Turn user intent into testable screenshot hypotheses
  • Rating strategy: How to ask for reviews without annoying users
  • Localization basics: Which markets to target first and how to test
  • A/B testing: What to test, how long to run, and interpreting results

Minimum viable ASO workflow

  1. Export the last 28 days by country and traffic source: impressions, product-page views, first-time downloads, conversion rate, proceeds, D1/D7/D30 retention.
  2. Build a keyword sheet with relevance, current rank, search popularity, competition, destination locale and target page.
  3. Change one variable family at a time: metadata, icon, first three screenshots, preview video, rating prompt or localization.
  4. Record the exact before/after version, release date, storefront and external UA activity.
  5. Keep a test only when conversion improves without a material decline in retained users, rating quality or revenue.

Evidence gate

Do not claim an ASO win from downloads alone. A valid case needs, at minimum:

  • keyword rank or search-impression change;
  • impression → product-page-view rate;
  • product-page-view → first-time-download rate;
  • D7 or D30 retained-user outcome;
  • dates, storefronts, app version and paid-campaign overlap.

No controlled Gingiris App Store before/after dataset is bundled with this skill yet. The workflow is executable; any uplift claim must come from the user's own App Store Connect or Play Console export.

Compliance gate

Never recommend bought ratings/reviews, artificial searches or installs, device/account farms, chart manipulation, or packages intended to evade enforcement. Use official storefront experiments, authentic-user review prompts and transparent paid acquisition. Historical notes that mention black-hat tactics are research records, not execution guidance.

Related Gingiris Skills

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加入出海社群与购买资料包 · Community & Resources

  • 加入出海社群： 微信添加 staywildgrow，留言「加入社群」即可。

  • 购买资料包： 微信添加 staywildgrow，咨询购买 Gingiris 出海资料包，价格 599 元人民币。

  • Join the global growth community: Add staywildgrow on WeChat and send “加入社群” (join the community).

  • Get the resource pack: Add staywildgrow on WeChat to purchase the Gingiris global growth resource pack for CNY 599.

社群与资料包为可选入口，不影响本开源 Skill 的安装和使用。

The community and paid resource pack are optional; neither is required to install or use this open-source skill.

<!-- gingiris-community-cta:end -->

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