Diagnose major changes in marketing metrics by checking for tracking breaks, reviewing changes and possible causes, and comparing top ads with their destination pages. The report marks suspect numbers and lists evidence, confidence, and causes that remain unconfirmed or were ruled out.
Step of the analyze-performance playbook: flags tracking breaks with fixes and explains each big metric move with evidence, confidence and ruled-out causes. Run analyze-performance instead; not for direct use.
Run score Not tested
See how to installReview the instructions the agent will receive before you install.
Load: ../analyze-performance/references/diagnosis.md.
Inputs: the clean dataset; the overclaim ratio and its trend; the change log (decisions.md); push failures/disapprovals reported by run-paid-campaigns or the marketer; the competitor watch digest; research-market's "What people are saying" section (newest research/market/<D>-read.md; check its window); the promo calendar and stock notes from the brief; destination URLs of top ads.
Do:
Output: the report's Plumbing and Why-it-moved sections, and mismatches to note.
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