Use GooseWorks to read public advertising, social, search, creator, business, and SEO data, or request paid media generation. The skill helps select an appropriate data route, review its credit cost, get approval, and handle unavailable sources without inventing results.
How to get live public data (ads libraries, social posts and comments, search results, creator profiles), business identity/work-contact reads, domain SEO metrics and paid media generation through GooseWorks, with no vendor key. Load before any playbook step that reads public data or calls an outside model: which proxy call fits the job, what it costs, how to get the human's yes, and what to do when the data is not reachable. Not for brand facts (read the brand brain) or the customer's own ad accounts (the GooseWorks ads tools, or an ads connector they have).
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See how to installReview the instructions the agent will receive before you install.
One door to outside data and models: the GooseWorks proxy. The customer never needs a vendor account or key, and GooseWorks bills the calls in credits.
For a post list, engagement ranking or voices list, read focused-reads.md, then return the requested data without a full marketing report or calendar. Use only the relevant endpoint reference; preserve dates, exact measures and coverage.
When the current tool list includes marketing_data_describe and marketing_data_lookup, use them for curated people/company search and enrichment, work-email finding/verification, LinkedIn post engagers and domain SEO metrics. Describe is free and returns current operation schemas. Lookup defaults to a free quote: preserve the request, show the quoted maximum credits, obtain approval through spend-gate branch A, then execute with its request-bound quote token and approved ceiling. Read the actual result and charge before claiming coverage. Operations differ: total visits are not organic traffic, a finder is not an email check, and post counts are not people who engaged. For paginated LinkedIn results, preserve the returned continuation token and follow the live schema; do not start later pages as new searches or invent a provider receipt. Read every partial-failure receipt and cost before deciding whether to retry. No arbitrary vendor paths, personal email or phone lookups.
If these tools are absent, use public pages, an existing read-only connector or a supplied export and label missing fields. Do not tell the customer to obtain vendor keys.
| Call | Use it for | Cost |
|---|---|---|
gooseworks:data_call_provider | GET: public social and search data (scrapecreators), ElevenLabs voice list, fal job polls | ScrapeCreators reads are paid; the result says what it cost |
gooseworks:data_post_provider | POST: fal models (image, video, transcription), ElevenLabs speech and music, ScrapeCreators bulk reads | Paid |
gooseworks:data_price_provider | Price fal and ElevenLabs calls before running them | Free, read-only |
Read each tool's own description for its parameters; this skill never repeats them. Prefer the purpose-built GooseWorks tools when one fits the job (ads_library_scrape, competitor_research, social_inspiration_search, photos_generate, video_*, ads_generate): they carry the brand, the review flow and the billing gate. Use the raw proxy only for what those tools do not cover.
Pick by the question. Paths below are the ones the playbooks use today; query keys, recency options and paging live in ../spend-gate/proxy-endpoints.md (in the spend-gate skill) (never guess a key).
| Question | Reads |
|---|---|
| What ads is a brand running? | Meta Ad Library (/v1/facebook/adLibrary/search/companies, /v1/facebook/adLibrary/company/ads, /v1/facebook/adLibrary/search/ads, /v1/facebook/adLibrary/ad), /v1/google/ad, /v1/linkedin/ads/search, /v1/tiktok/ad-library/search |
| What is ranking on Google for a query? | /v1/google/search (organic page one only: no AI Overview, no People-Also-Ask, no local pack) |
| What are people saying about a topic? | /v1/reddit/search, /v1/reddit/post/comments, /v1/twitter/search/posts, /v1/threads/search, /v1/tiktok/search/keyword, /v2/instagram/reels/search, /v1/youtube/search, /v1/linkedin/search/posts, /v1/pinterest/search |
| What do customers say under posts and videos? | /v1/tiktok/video/comments, /v2/instagram/post/comments, /v1/youtube/video/comments, /v1/facebook/post/comments |
| What is a brand or creator posting? | /v2/instagram/user/posts, /v1/instagram/user/reels, /v3/tiktok/profile/videos, /v1/youtube/channel-videos, /v1/linkedin/company/posts, /v1/twitter/user-tweets |
| What does this video say? (transcript of a public video) | /v1/youtube/video/transcript, /v1/tiktok/video/transcript, /v2/instagram/media/transcript |
| Who is this X account? | /v1/twitter/profile, then /v1/twitter/user-tweets for its posts |
| Who is this creator, and how do I reach them? | /v1/instagram/profile, /v1/linkedin/profile, link-in-bio reads (/v1/linktree, /v1/linkbio, /v1/komi, /v1/pillar) |
| What is trending? | /v1/tiktok/get-trending-feed, /v1/instagram/reels/trending, /v1/youtube/shorts/trending, search suggestions and typeahead reads |
| What do buyers say about a product on TikTok Shop? | /v1/tiktok/shop/product/reviews |
Use these first, with the host's own fetch, including in scheduled runs that have no browser:
https://hn.algolia.com/api/v1/search?query=<terms>&tags=story, add &numericFilters=created_at_i><unix> for recent) for launches, developer chatter and B2B buying signals./feed, /rss, /blog/rss.xml, or the <link rel="alternate"> in a page's head) to watch what rivals publish and ship./sitemap.xml to map a site's page types (comparison, alternatives, pricing, use-case pages) without crawling it.Every paid call goes through the spend-gate skill (../spend-gate/SKILL.md), which holds the rules: branch A for priced calls (fal, ElevenLabs), branch B for ScrapeCreators reads. Two more here:
idempotency_key when retrying a fal or ElevenLabs call, so nothing is charged twice.APIFY_API_TOKEN, FAL_KEY, APOLLO_API_KEY, ELEVENLABS_API_KEY, OPENAI_API_KEY or any other).query or body.The raw proxy covers public social and search data, fal and ElevenLabs. The managed marketing tools above cover their listed lead/contact and SEO operations when deployed. Neither path promises unlisted metrics, AI-answer engines (ChatGPT, Perplexity, AI Overviews), Search Console, page-speed data, app-store listings, or the customer's own email, store and analytics tools.
When a step needs one of these, in this order:
If GooseWorks is not connected at all, follow the marketing-guide skill (../marketing-guide/SKILL.md) §1 step 1; in local mode, use steps 1–3 only, with no paid reads, and say once what went unread.
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The supplied material contains only placeholder text for the skill’s purpose, inputs, steps, and completion criteria. It does not provide enough information to describe a task or result reliably.
Research supported advertising angles using buyer context, current product facts, customer language, and observed ads. Turn the evidence into static ad, video, or copy ideas, matching video concepts to available recipes. Scores rank ideas for testing; they do not predict results.
Analyze campaign data from Google, Meta, and LinkedIn to find strong and wasteful spend. The skill checks funnel performance and test results, then recommends which campaigns to pause, scale, or test and how to shift budget across channels.
Compare ad spend and signups with downstream outcomes to calculate the cost of each qualified lead. The skill checks tracking coverage, accounts for how long leads need to mature, and groups creatives into actionable categories with confidence notes.
Prepare the intake for a Meta ad campaign by reviewing available brand information first, stating reasonable assumptions, and asking only questions whose answers could affect budget, claims, or legal exposure. It records stable brand facts, a campaign brief, and what was asked versus assumed.
Review ad copy, image text, visuals, and people against platform and brand category rules. It suggests honest fixes and needed disclosures, then flags issues requiring human or legal review, with a separate result for each ad and platform.