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plan-campaign-budget-and-tests

Plan how a campaign budget is divided across selected channels, check whether each paid activity meets its learning minimum, and set spend by phase. The step also defines test cells, success thresholds, end dates, and the campaign structure for each paid channel.

OriginalShow the original description

Step of the plan-campaign playbook: splits the budget across chosen channels, checks per-channel minimums, and writes the test plan and paid structure. Run plan-campaign instead; not for direct use.

gooseworks-ai/goose-skills1,272 stars(GitHub 1,272 + cccskills 0)

Run score Not tested

See how to install

Good for

  • Splitting a campaign budget across channels
  • Checking whether test budgets meet minimums
  • Planning campaign tests and success thresholds
  • Mapping paid campaign structure by phase

Files included (2)

  • SKILL.md1.6 KB
  • skill.meta.json236 B

SKILL.md (original)

Review the instructions the agent will receive before you install.

Budget split, test plan, paid structure (atom)

Load: ../plan-campaign/references/budget-and-tests.md.

Inputs: Run/Test legs and their minimums; economics box; per-leg targets; the learnings log (knowledge_search source_types: ["learning"]) so no paid-for test is re-bought; the brief's calendar phases.

Do:

  1. Lay out every budget line; ~70/20/10 proven/promising/experiments as the default shape (rule of thumb), 10–20% held reserve with its release rule. No proven channel → say the plan is mostly tests.
  2. For each paid leg: $ and %, its learning minimum, clears yes/no. A leg that does not clear is cut, merged, moved to a higher-funnel event, or labelled directional.
  3. Phase the spend (pre-launch / launch week / sustain, or by week).
  4. Write tests: one variable, cells, $/cell, readable threshold, end date, primary business metric, Win / Lose / Unclear actions. Small budgets test big swings.
  5. One paid-structure line per paid leg (objective/event, campaigns/ad sets, audience approach, budget type and amount, creative count, destination with UTMs, applied by GooseWorks levers or written instructions).
  6. Reconcile: lines sum to the budget; leg spend ÷ expected CPA = leg target in the goal chain.

Output: the brief's ### Budget split, ### Paid structure, ### Test plan sections.

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