Social Kit
One command → X variants + LinkedIn variants + a graphic. A thin orchestrator that chains create-x-content, create-linkedin-content, and goose-graphics, with sensible defaults and a pre-flight check for voice guides.
Invocation
Full args:
/social-kit --brief "..." --format poster --style matt-gray --output ./content/2026-04-21-my-topic/
Partial (asks for format):
/social-kit --brief "..."
Interactive:
/social-kit
Inputs
| Flag | Required | Default |
|---|
--brief | Yes (asked if missing) | — |
--format | No | Asked with recommendations |
--style | No | matt-gray if the user has no stated preference; otherwise asked |
--output | No | ./content/YYYY-MM-DD-<topic-slug>/ |
--variants-x | No | create-x-content decides |
--variants-linkedin | No | create-linkedin-content decides |
--skip-graphic | No | false |
--skip-x | No | false |
--skip-linkedin | No | false |
Workflow
Step 1 — Intake
- Resolve the brief (prompt if missing).
- Derive a
topic-slug from the brief (short kebab-case, 2–4 words).
- Resolve
<output> — default ./content/YYYY-MM-DD-<topic-slug>/. Create the directory if it doesn't exist.
Step 2 — Pre-flight voice guide check
Check ~/.goose-skills/config.json for voice_guides.x and voice_guides.linkedin. If either is missing and that platform isn't skipped:
Missing voice guide for <platform>.
(a) Generate one now via /generate-voice-guide --platforms <platform>
(b) Paste an existing path
(c) Skip <platform> for this run
Do not proceed without resolving every non-skipped platform.
Step 3 — Draft X variants
Invoke /create-x-content with:
--brief "<brief>"
--output <resolved-output>
[--variants <N>]
Wait for completion. Capture the list of created files + the most substantive variant for use in Step 5's graphic brief.
Skip if --skip-x.
Step 4 — Draft LinkedIn variants
Invoke /create-linkedin-content with the same args. Wait for completion.
Skip if --skip-linkedin.
Step 5 — Pick a graphic format
If --format was passed, use it.
Otherwise, analyse the brief and recommend 1–2 formats using this heuristic:
| Brief shape | Recommended format |
|---|
| One strong claim, stat, or launch announcement | poster (1080×1350) |
| Numbered steps, how-to, or sequential process | carousel (1080×1080 per slide) |
| Mechanism/data/timeline with multiple sections | infographic (1080×variable) |
| Single testimonial, quote, or result metric | tweet (1080×1080) |
| Vertical, mobile-first, under 6 beats | story (1080×1920) |
| Widescreen presentation or demo | slides (1920×1080) |
| Chart or data visualization | chart (1080×1080) |
Present recommendations as a short menu:
Based on the brief, I'd recommend one of these:
1. poster — single strong claim, fits the "X costs $0.01 to run" shape
2. carousel — if you want to walk through the how-it-works steps
Which? (or paste another format name)
Skip this step if --skip-graphic.
Step 6 — Pick a style
If --style was passed, use it.
Otherwise, default to matt-gray unless the user stops the skill to pick another. To change the default per-user, a future enhancement can add a style_default key to ~/.goose-skills/config.json.
Step 7 — Generate the graphic
Invoke /goose-graphics with:
--style <style>
--format <format>
--brief "<distilled-brief>"
Point output at <resolved-output>/graphic/. The distilled brief should include:
- The headline/hook from the most substantive X variant
- 2–4 key beats (steps, numbers, or sections)
- Any specific strings that must appear verbatim (tool names, commands, prices)
Wait for completion. Capture paths to PNG exports + index.html.
Skip if --skip-graphic.
Step 8 — Deliver
Print a summary:
Social kit ready at <resolved-output>/
X drafts (N variants):
- variant-a-<framing>.md
- variant-b-<framing>.md
- ...
LinkedIn drafts (N variants):
- linkedin-a-<framing>.md
- linkedin-b-<framing>.md
- ...
Graphic (<format>, <style>):
- graphic/slides/ (HTML source)
- graphic/exports/ (PNG files, N files)
- graphic/index.html (preview in browser)
Next steps:
- Open graphic/index.html to review visuals
- Open any variant-*.md to copy/paste
- Pair a variant with a graphic for LinkedIn/X
Output Layout
content/YYYY-MM-DD-<topic>/
├── variant-a-<framing>.md # X drafts
├── variant-b-<framing>.md
├── ...
├── linkedin-a-<framing>.md # LinkedIn drafts
├── linkedin-b-<framing>.md
└── graphic/
├── slides/ # HTML source (1+ files depending on format)
├── exports/ # PNG exports
└── index.html # preview
Dependencies
Required skills:
create-x-contentcreate-linkedin-contentgoose-graphics
Recommended:
generate-voice-guide (create voice guides once before first use of social-kit)
Voice guides + config at ~/.goose-skills/voice-guides/ and ~/.goose-skills/config.json are discovered automatically.
Examples
Typical run (format asked):
/social-kit --brief "Claude can now verify email deliverability for $0.01 per check. Install gooseworks and ask. Runs MX, SMTP, RCPT TO, catch-all, disposable, blocklist checks."
→ Drafts X + LinkedIn variants → asks "poster or carousel?" → generates graphic → delivers.
Full args (one-shot):
/social-kit --brief "Someone vibe-coded a full lead gen tool in Claude Code in 2 weeks. Scrapes every business off Google Maps with 30+ data fields, pulls verified emails, reads up to 50 reviews to find pain points. Running $4200 ACV deals." --format carousel --style heatwave-orange
→ Runs end-to-end with no prompts.
Skip graphic:
/social-kit --brief "..." --skip-graphic
→ Just the X + LinkedIn drafts.
Tips
- First-time users: run
/generate-voice-guide once before your first /social-kit invocation. This is a one-time setup.
- When the recommended format feels off, it probably is. The heuristic is a starting point — trust your read of the brief more than the recommendation.
- Pair drafts with graphics intentionally. A long
mechanism-breakdown X variant pairs with a carousel. A short hype variant pairs with a poster. The file naming makes these pairings easy to spot.
- Iterate on voice before iterating on content. If your drafts feel off, 80% of the fix is re-running
/generate-voice-guide with more recent posts or more iterations — not rewriting the skill prompts.
- Output path convention: uses a standard
content/YYYY-MM-DD-<topic>/ layout. Keep it consistent for easier cross-referencing later.