This playbook step gathers creators from brand fans, category searches, and other sources, checks their public profiles against a plan, and ranks a shortlist for further vetting. It is designed to run as part of the full work-with-creators workflow, not on its own.
Step of the work-with-creators playbook: builds and screens a long list of creators from fans, category creators and search, and ranks finalists to vet next. Run work-with-creators instead; not for direct use.
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See how to installReview the instructions the agent will receive before you install.
Reads: the plan (roles, platforms, tiers, geography); brand_read organic (the brand's and competitors' recent posts) and competitors; social_inspiration_library / social_inspiration_search; the existing roster (declined / never-again / already shortlisted); ../work-with-creators/references/discovery.md; ../work-with-creators/references/data-sources.md.
Does:
Writes: long list with screen results; finalist list with source, screen notes and vetting depth; in a top-up, the running sum of reported charges.
Rules: never rank on follower count. A creator found through one viral post goes forward only as "needs consistency check".
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The supplied material contains only placeholder text for the skill’s purpose, inputs, steps, and completion criteria. It does not provide enough information to describe a task or result reliably.
Research supported advertising angles using buyer context, current product facts, customer language, and observed ads. Turn the evidence into static ad, video, or copy ideas, matching video concepts to available recipes. Scores rank ideas for testing; they do not predict results.
Analyze campaign data from Google, Meta, and LinkedIn to find strong and wasteful spend. The skill checks funnel performance and test results, then recommends which campaigns to pause, scale, or test and how to shift budget across channels.
Compare ad spend and signups with downstream outcomes to calculate the cost of each qualified lead. The skill checks tracking coverage, accounts for how long leads need to mature, and groups creatives into actionable categories with confidence notes.
Prepare the intake for a Meta ad campaign by reviewing available brand information first, stating reasonable assumptions, and asking only questions whose answers could affect budget, claims, or legal exposure. It records stable brand facts, a campaign brief, and what was asked versus assumed.
Review ad copy, image text, visuals, and people against platform and brand category rules. It suggests honest fixes and needed disclosures, then flags issues requiring human or legal review, with a separate result for each ad and platform.