Estimate a creator’s fee from recent views and platform benchmarks, price usage rights separately, and set a walk-away ceiling from the business goal and margin. Compare the estimate with quoted rates, then recommend a gift, paid, affiliate, or hybrid deal with the math shown.
Prices a creator you have already vetted. Gives a low and a target fee from median views and the platform's typical cost per 1,000 views, a walk-away ceiling from your goal and margin, and usage rights priced on their own. Checks against real quoted rates and recommends gift, paid, affiliate or a mix, with one line showing the math. Use alone when you already have the creator's recent view numbers, your goal and your unit cost; otherwise run work-with-creators.
Run score Not tested
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Reads: verdicts; goal; budget; product unit cost / margin / AOV and any repeat-purchase data from the brain (or the human's answers); past quoted rates (roster, brain learnings); the creator's public media kit or advertise page if found; ../work-with-creators/references/pricing-and-deals.md.
Does, per creator:
Writes: price_floor, price_target, walk_away, rights_addon, deal_structure, deal_reason, price_math, real_rate_evidence.
Rules: in the free draft, price from public numbers and bands and mark the walk-away "rough — needs your budget and unit cost" instead of asking first; no unit cost or margin (DTC/CPG gifts) → never assume a number; apps are never asked for unit cost. Dollar figures are the human's deal money — never credits. Never present a single number as "the rate". Prices are recommendations; nothing is offered or agreed.
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