This playbook step classifies outreach replies, matches them to prospect records, and updates statuses based on the replies provided. It preserves useful exact phrases and summarizes reply counts for batches. Use it through the write-outreach workflow rather than directly.
Step of the write-outreach playbook: sorts outreach replies by type, matches each to its prospect row, sets that person's status and keeps useful exact words. Run write-outreach instead; not for direct use.
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Reads: the replies the marketer pasted or uploaded; research/audience/ledger.csv; the pack the replies answer (outreach/<D>-<slug>/pack.md); ../write-outreach/references/replies-and-objections.md.
Does:
interested · send-info · question · timing · using-rival · price · wrong-person · not-interested · how-did-you-get-this · no-show · stop · angry · out-of-office · bounce), which touch it answered, and the person's exact words that matter (an objection, a pain phrase, a named rival, a date).stop, angry or bounce from an unknown address gets a suppression-only row holding just its key_hash, the reason and the date (outcomes-ledger § Suppression without personal data); keeping the raw address needs the marketer's yes. The matched rows' sequence_id tells which pack the replies belong to.replied, meeting, not-a-fit, unsubscribed, do-not-contact, bounced — and recontact_after for timing. stop, angry and bounce are permanent suppressions.results-working.md (Quote needed: for research-audience · <phrase, segment, date> · return to: outreach/<D>-<slug>/results-working.md), with no name or email. Unnamed referrals → Find needed: lines there too.Writes: the ledger through the outcomes-ledger skill (../outcomes-ledger/SKILL.md) (entity: person, statuses only from the replies the marketer gave — never inferred), and the category counts.
Rules: never mark anyone contacted or replied on inference; never draft a pitch to a stop or angry reply; no names, emails or reply text in the brand brain — counts and anonymised phrases only.
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