Cluster keywords by semantic similarity and intent. Use when: organizing keyword research; creating content pillars; mapping keywords to pages; identifying content gaps; grouping search intent
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Group keywords by semantic similarity using embeddings - turn a keyword list into an organized content strategy.
| Claude Does | You Decide |
|---|---|
| Structures analysis frameworks | Strategic priorities |
| Synthesizes market data | Competitive positioning |
| Identifies opportunities | Resource allocation |
| Creates strategic options | Final strategy selection |
| Suggests implementation approaches | Execution decisions |
pip install scikit-learn sentence-transformers pandas click
# For simpler usage without ML:
pip install click pandas
python scripts/main.py cluster keywords.csv --n-clusters 10
python scripts/main.py cluster keywords.csv --column keyword --n-clusters 15
python scripts/main.py similar "content marketing" --count 20
python scripts/main.py intent keywords.csv --column keyword
# Input: keywords.csv with 500 keywords
python scripts/main.py cluster keywords.csv --n-clusters 12 --output clustered.csv
# Output:
# Cluster 1 (45 keywords): "content marketing"
# - content marketing strategy
# - content marketing tips
# - how to do content marketing
#
# Cluster 2 (38 keywords): "email marketing"
# - email marketing tools
# - best email marketing software
# - email campaign tips
# ...
python scripts/main.py intent keywords.csv --column keyword
# Output:
# Intent Analysis
# ──────────────────────
# Informational: 234 (47%)
# - how to, what is, guide, tips
# Commercial: 156 (31%)
# - best, top, review, compare
# Transactional: 78 (16%)
# - buy, price, discount, order
# Navigational: 32 (6%)
# - login, contact, brand names
| Intent | Signals | Content Type |
|---|---|---|
| Informational | how, what, why, guide | Blog posts, guides |
| Commercial | best, top, review, vs | Comparisons, reviews |
| Transactional | buy, price, discount | Product pages |
| Navigational | [brand], login, contact | Landing pages |
| Method | Best For | Speed |
|---|---|---|
| semantic | Meaning-based grouping | Slower |
| lexical | Word overlap grouping | Faster |
| intent | Search intent categories | Fast |
category: seo-tools
subcategory: keyword-research
dependencies: [scikit-learn, sentence-transformers, pandas]
difficulty: intermediate
time_saved: 5+ hours/week
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