Adapt one video ad for different markets by rewriting its script, voiceover, captions, and on-screen text for local language and offers. It also adjusts shot timing and provides a checklist for review by a native speaker before launch.
Turns one video ad into versions for 8+ TikTok Shop and Meta markets on varg: transcreates the script per market (hook, slang, claims, units, local price and currency from an offer card, each line fitted to its time slot), voices it with ElevenLabs v4 in the same voice, lip-syncs only shots where a face talks for more than 1.5 s (Sync v3), rebuilds captions and on-screen text in the target language instead of inpainting them, re-cuts every shot on the new language's words, and ends with a native-review checklist. Use when a seller asks to translate an ad, dub a video ad, localize for TikTok Shop markets (UK, DE, FR, IT, ES, ID, TH, VN, MY, PH, JP, MX, BR, SA), make a Spanish or German version of a winner, or sell cross-border. Not for subtitles on a long video (use a captions skill) or dubbing films and podcasts (see video-skills).
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TikTok Shop sells in the US, UK and Ireland, ten EU markets (DE, FR, IT, ES since 2025; AT, BE, NL, PL since June 2026), seven in Southeast Asia and Japan (ID, TH, VN, MY, PH, SG, JP), and SA, AE, MX, BR, AU (third-party lists, Oct 2026; Shopifreaks). A winner in one market is the cheapest ad in the next one, if it is transcreated, not translated: literal captions are the most common reason localized ads flop.
MARKET: es-MX · LANGUAGE: Spanish (Mexico, not Spain) · CURRENCY: MXN, price from the MX listing
OFFER: 1 pair, $349 MXN, free shipping 3-5 days · CTA: "Toca la bolsita naranja" (TikTok Shop tag)
APPROVED CLAIMS: cut-resistant level 5 (certificate) · FORBIDDEN: "irrompible", medical claims
NEVER SAY: literal English idioms, "you guys", prices in USD
FONT/SCRIPT: Latin · DIRECTION: LTR
Variants matter: es-MX ≠ es-ES, pt-BR, Gulf Arabic for SA (right-to-left), Taglish for PH, Thai and Vietnamese need fonts with diacritics, Japanese needs CJK line breaks. EU prices include VAT. Health and beauty claims differ by market (Japan's PMD Act, Indonesia's BPOM and halal wording): when unsure, cut the claim and flag it for native review.
Give the model the source transcript with word timings, the offer card and these rules: rewrite the hook (first 3 s) for the market, keep every line within ±10% of its source syllables so it fits its slot, swap units and currency, keep brand and product names, drop claims not on the card, keep the anchor phrases that start each beat (the cut points). Spanish runs 15–25% longer than English: shorten, don't speed the voice past 1.1×.
eleven_v4 with the same voice as the source (or a consented clone of the real speaker), one call for the whole script:
curl -s -X POST https://api.varg.ai/v2/speech -H "Authorization: Bearer $VARG_API_KEY" -H "Content-Type: application/json" \
-d '{"model":"eleven_v4","voice":"Brian","text":"<transcreated script>"}'
Write numbers as words when the voice should read them a certain way ("dos dólares con diez"); write "varg.ai" as "varg dot A I".
Faceless ads (voiceover over b-roll, screens, hands) need no lip-sync. For shots where a face talks for more than 1.5 s, run sync_v3 on that shot with its slice of the new audio; skip profiles, hands over the mouth and fast motion (sync.so tips).
language=es, or groq_whisper_large_v3_turbo).node guide-edl.mjs words.json clips --lang es (built-in en, es; any language with --anchors anchors.json, the same 11 keys).captions.mjs (prices like "$2 .10" are glued back automatically).A native speaker checks: the hook sounds local, no literal idioms, prices and currency match the local listing, claims are on the card, the CTA matches the platform's local wording, and the AI label is set. Then ai-ad-compliance-check for the market.
2026-10-28: the 59 s cut-resistant gloves reel → Spanish. Transcreated script, eleven_v4 "Brian" (8 credits), local Whisper word timings, guide-edl.mjs --lang es re-cut all 14 shots on the Spanish words, captions.mjs kept "$2.10" and "$19.99" whole and highlighted GANANCIA, ADSPARK. No lip-sync needed (faceless). Total generation cost: 8 credits. https://s3.varg.ai/files/194b94d0-58ff-4e8b-91de-4f1959d04013/file_f4e15b912ef1.mp4 · The laptop UI stays in English; re-screenshot it in Spanish for a real launch.
varg-dropship-reel (guide-edl.mjs, captions.mjs, assemble.mjs), ai-ad-compliance-check, varg-ad-variants (localize the winner, then make variants per market), varg-ai.
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