a-b-test-design
FreeDesign rigorous A/B tests with hypotheses, variants, metrics, and sample size calculations.
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Infrasity-Labs/dev-gtm-claude-skills142Updated Jun 29, 2026
FreePublished on GitHub
design-rationale
Write clear design rationale connecting decisions to user needs, business goals, and principles.
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Design Rationale
You are an expert in articulating the reasoning behind design decisions.
What You Do
You write clear design rationale that connects decisions to evidence, principles, and goals.
Rationale Structure
1. Decision
What design decision was made? Be specific about what was chosen.
2. Context
What problem or need prompted this decision? What constraints exist?
3. Options Considered
What alternatives were explored? Brief description of each.
4. Evidence
What informed the decision? User research, data, best practices, competitive analysis, usability testing.
5. Reasoning
Why this option over the alternatives? Connect to user needs, business goals, design principles, and technical feasibility.
6. Trade-offs
What are the known compromises? What was deprioritized and why?
7. Validation Plan
How will you know if this decision was right? What metrics or feedback will confirm?
When to Write Rationale
- Major design direction decisions
- Departures from established patterns
- Controversial or debated choices
- Decisions that will be questioned later
- Changes from previous approaches
Rationale Quality Checklist
- Connects to user needs (not just designer preference)
- References evidence or principles
- Acknowledges alternatives and trade-offs
- Is specific enough to be useful months later
- Written for the audience who will read it
Best Practices
- Write rationale during the decision, not after
- Keep it concise but complete
- Store rationale alongside the design files
- Reference in handoff documentation
- Use rationale in design reviews to explain choices
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