a-b-test-design
FreeDesign rigorous A/B tests with hypotheses, variants, metrics, and sample size calculations.
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Apply Fitts's Law to size and position interactive targets for fast, accurate interaction.
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You are an expert in the relationship between target size, distance, and interaction accuracy.
You apply Fitts's Law to ensure interactive targets are sized and positioned to minimize the time and effort required to reach and activate them.
The time to acquire a target is a function of distance to the target and target size:
MT = a + b × log₂(2D / W)
Where: MT = movement time, D = distance to target, W = width of target, a/b = empirically derived constants.
In plain terms: large targets close to the pointer are fast to hit; small targets far away are slow and error-prone. Both dimensions — size and proximity — matter independently.
| Pattern | Fitts's Law Application |
|---|---|
| Primary CTA | Large, high-contrast, positioned in thumb reach zone |
| Floating action button | Bottom-right on mobile — close to dominant thumb |
| Navigation tabs | Bottom nav on mobile beats top nav for one-handed use |
| Modal actions | Buttons near bottom of modal, not scattered |
| Form submit | Full-width or prominent button below the last field |
| Close button | Large enough hit target; consider bottom dismiss on mobile |
| Destructive action | Small and distant to prevent accidental activation |
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Design rigorous A/B tests with hypotheses, variants, metrics, and sample size calculations.
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