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brand-monitoring

When the user wants to monitor brand mentions, detect trademark infringement, or set up brand monitoring. Also use when the user mentions "brand monitoring," "brand watch," "trademark watch," "brand mentions," "impersonation detection," "counterfeit detection," or "brand abuse monitoring." For enforcement, use brand-protection.

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SKILL.md (original)

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Strategies: Brand Monitoring

Guides ongoing brand monitoring—detecting impersonation, trademark infringement, counterfeit products, and brand abuse before they cause harm. Complements brand-protection (reactive: report, takedown); this skill covers proactive monitoring setup and tool selection.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Initial Assessment

Project context: Read root contextus.md when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.

Identify:

  1. Scope: Domain, social, marketplaces, paid search, dark web
  2. Budget: Manual vs automated; DIY vs vendor
  3. Risk level: High-value brand, prior incidents, or preventive

What to Monitor

ChannelThreats
DomainsTyposquatting, brand+ai, brand+app, impersonation sites
Social mediaFake accounts, impersonation, unauthorized use
MarketplacesCounterfeit products, unauthorized sellers (Amazon, eBay, Temu)
Paid searchCompetitors bidding on brand terms; impersonator ads
App storesFake apps, trademark misuse
WebPhishing sites, spoofed pages

Manual Monitoring (Low Cost)

MethodFrequency
SearchBrand name + variants (brand+ai, brand+app, brand+official)
Google AlertsBrand name, product names
Social searchX, LinkedIn, Instagram for brand mentions
Marketplace searchAmazon, eBay for counterfeit listings

Tip: Document findings; escalate to brand-protection for takedown when infringement is confirmed.

Automated Tools (Scale)

CapabilityDescription
AI detectionMachine learning, image recognition, NLP to detect abuse across channels
Multi-channelDomains, social, marketplaces, paid search, dark web
EnforcementCase management, takedown workflows, platform integrations
Trademark watchUSPTO, trademark office monitoring; litigation insights

Vendor types: BrandShield, Tracer Protect, CompuMark, CounterFind—evaluate by coverage, enforcement rate, and budget.

Monitoring Cadence

LevelCadenceUse
BasicWeekly search; Google AlertsLow-risk; preventive
StandardDaily alerts; monthly marketplace checkModerate risk
EnterpriseReal-time monitoring; dedicated vendorHigh-value brand; prior incidents

Output Format

  • Monitoring plan (channels, cadence, tools)
  • Search queries (brand + variants for manual check)
  • Alert setup (Google Alerts, social)
  • Escalation path (when to use brand-protection for takedown)

Related Skills

  • brand-protection: Report, takedown, evidence collection—use when infringement is found
  • domain-selection: Defensive registration; brand variants
  • branding: Brand asset consistency; what to protect

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