When the user wants to optimize internal linking, fix orphan pages, or improve link structure. Also use when the user mentions "internal links," "internal linking," "anchor text," "link equity," "internal linking strategy," or "orphan pages." For IA, use website-structure.
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Guides internal linking strategy for SEO: crawlability, link equity distribution, and user navigation.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Project context: Read root contextus.md when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.
Identify:
| Principle | Guideline |
|---|---|
| Depth | Important pages within 3 clicks from homepage |
| Orphan pages | Avoid; ensure every page has at least one internal link; see site-crawlability for technical detection and crawl issues |
| Hub-to-spoke | Link from hub/pillar pages to cluster articles; topic cluster structure |
| Contextual | Place links in relevant body content, not just footers |
| Principle | Guideline |
|---|---|
| Descriptive | Use anchor text that describes the target page |
| Variation | Avoid over-optimization; use natural variation |
| Keyword | Include target keyword when natural |
| Location | Use |
|---|---|
| First paragraph | Primary link to related content |
| Body | Contextual links throughout |
| Related/Recommended | End-of-article links |
| Navigation | Key site sections |
| Issue | Fix |
|---|---|
| Orphan pages | Add internal links from hub pages or navigation; site-crawlability for technical audit |
| Too many links | Focus on most important; avoid link stuffing |
| Generic anchors | Use descriptive "learn more about X" instead of "click here" |
| Broken links | Audit and fix 404s; see site-crawlability for technical audit |
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Deprecated compatibility entry for 404 Page construction. This page is now maintained in Pagina; install and use page-builder to build a new 404 Page.
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Deprecated compatibility entry for About Page construction. This page is now maintained in Pagina; install and use page-builder to build a new About Page.
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When the user wants to plan, implement, or optimize affiliate marketing strategy. Also use when the user mentions "affiliate marketing," "affiliate program strategy," "CPS model," "affiliate recruitment," "commission structure," "affiliate partners," "affiliate network," "affiliate tracking," "affiliate commission," or "partner marketing." For affiliate page, use affiliate-page-generator.
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Deprecated compatibility entry for Affiliate Program Page construction. This page is now maintained in Pagina; install and use page-builder to build a new Affiliate Program Page.
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Compatibility pointer for AI assistant referrals and generative search visibility; maintained in Open Analytics.
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Deprecated compatibility entry for Alternatives Page construction. This page is now maintained in Pagina; install and use page-builder to build a new Alternatives Page.
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