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link-building

When the user wants to build backlinks, acquire links, or improve off-page SEO. Also use when the user mentions "link building," "backlinks," "off-page SEO," "link acquisition," "outreach," "guest posting," "broken link building," "link outreach," "acquire backlinks," "how to build backlinks," or "link building strategy." For profile audit, use backlink-analysis.

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SKILL.md (original)

Review the instructions the agent will receive before you install.

SEO Off-Page: Link Building

Guides link building strategy: acquiring quality backlinks to improve domain authority and rankings.

When invoking: On first use, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Scope (Off-Page SEO)

  • Link building: Acquire backlinks from relevant, authoritative sites
  • Broken link building: Find broken links on others' sites; suggest your content as replacement
  • Unlinked brand mentions: Turn mentions into links via outreach
  • Guest posting: Contribute to relevant publications; earn links
  • Journalist requests: Respond to #JournoRequest; provide quotes/assets
  • Digital PR: PR campaigns for backlinks and E-E-A-T — see eeat-signals

Initial Assessment

Project context: Read root contextus.md when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.

Identify:

  1. Current backlink profile: Domain authority, referring domains
  2. Target keywords: What to rank for
  3. Linkable assets: Research, tools, guides, data, testimonials

Link Building Strategies

StrategyDescription
Content marketingCreate link-worthy content (guides, research, tools)
Guest postingWrite for relevant sites with author bio link
Broken link buildingFind broken links, suggest your content as replacement
Unlinked brand mentionsTurn mentions into links via outreach
Journalist requestsRespond to #JournoRequest; provide quotes/assets
Directory and curated list submissionGet listed on directories (Taaft, Product Hunt, G2) and curated "best-of" lists; cold-start channel—see directory-submission for submission workflow, cold-start-strategy for launch plan
Digital PRPress releases, news, expert quotes; earn authoritative links at scale
PartnershipsPartner links, co-marketing

Quality Over Quantity

FactorGoodAvoid
RelevanceLinks from related sitesIrrelevant niches
AuthorityHigh-quality, trusted sitesSpammy, low-quality
Anchor textNatural, variedOver-optimized, exact match
ContextEditorial, contextual linksFooter, sidebar link farms

Outreach Best Practices

  • Personalize each outreach message
  • Offer value (content, data, quote) before asking for link
  • Follow up politely; don't spam
  • Track outreach in spreadsheet or tool

Output Format

  • Linkable asset ideas
  • Outreach strategy and templates
  • Target sites (types, not specific URLs)
  • Metrics to track (referring domains, DA, traffic)

Related Skills

  • seo-strategy: SEO workflow; link building is Off-Page phase
  • backlink-analysis: Analyze current backlink profile
  • content-strategy: Content strategy supports link building
  • keyword-research: Target keywords inform link targets
  • cold-start-strategy: Cold start and first-user acquisition; directory submission as part of launch
  • parasite-seo: Parasite SEO; high-authority platforms for backlinks
  • github: GitHub repos, gists, awesome lists for backlinks
  • directory-submission: Directory and curated list submission--preparation, platform-specific copy, Taaft/Product Hunt/G2; use when user wants to submit product to directories or get listed on best-of roundups
  • eeat-signals: E-E-A-T implementation; Digital PR supports authority

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