When the user wants to set up, optimize, or manage Meta (Facebook/Instagram) Ads. Also use when the user mentions "Meta Ads," "Facebook Ads," "Instagram Ads," "Meta Pixel," "Conversions API," "Advantage+," "lookalike audience," or "Meta retargeting." For landing pages, use landing-page-generator.
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Guides Meta (Facebook/Instagram) Ads setup, campaign structure, audience targeting, and creative optimization. Meta excels at demand generation and visual products; use when creating demand or when creative assets are strong.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Hierarchy: Campaign → Ad Set → Ad (3 levels)
Principle: One objective per campaign. Multiple campaigns for the same objective split budget and data, slowing the algorithm's learning phase. Consolidate by objective; focus on clean structure and data-led decisions.
Account
├── Campaign: Prospecting
│ ├── Ad Set: Lookalike 1%
│ └── Ad Set: Broad (Advantage+)
├── Campaign: Retargeting
└── Campaign: Testing
Naming: META_[Objective]_[Audience]_[Offer]_[Date] (e.g., META_Conv_Lookalike-Customers_FreeTrial_2024Q1)
| Feature | Use |
|---|---|
| Advantage+ Shopping Campaigns | E-commerce; automatic audience discovery |
| Dynamic Ads | Product catalog; auto-generated creative |
| Automatic Placements | Let Meta optimize across Feed, Stories, Reels |
| Advantage+ Audience | Broad targeting; algorithm finds converters |
Provide diverse creative assets to enable multiple ad formats; algorithm performs better with variety.
| Objective | Use when |
|---|---|
| Awareness | Reach; brand recall |
| Traffic | Clicks to site |
| Conversions | Leads; sales; app installs |
| Engagement | Video views; post engagement |
| Type | Best for |
|---|---|
| Lookalikes | Base on best customers (by LTV), not all customers |
| Interest/behavior | Broad; let algorithm optimize |
| Advantage+ | Automated; fewer manual controls |
| Retargeting | Website visitors; engagers; custom audiences |
Exclusions: Existing customers; recent converters (7–14d).
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Deprecated compatibility entry for 404 Page construction. This page is now maintained in Pagina; install and use page-builder to build a new 404 Page.
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Deprecated compatibility entry for About Page construction. This page is now maintained in Pagina; install and use page-builder to build a new About Page.
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When the user wants to plan, implement, or optimize affiliate marketing strategy. Also use when the user mentions "affiliate marketing," "affiliate program strategy," "CPS model," "affiliate recruitment," "commission structure," "affiliate partners," "affiliate network," "affiliate tracking," "affiliate commission," or "partner marketing." For affiliate page, use affiliate-page-generator.
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Deprecated compatibility entry for Affiliate Program Page construction. This page is now maintained in Pagina; install and use page-builder to build a new Affiliate Program Page.
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Compatibility pointer for AI assistant referrals and generative search visibility; maintained in Open Analytics.
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Deprecated compatibility entry for Alternatives Page construction. This page is now maintained in Pagina; install and use page-builder to build a new Alternatives Page.
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