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multi-domain-brand-seo

When the user wants to optimize brand search for a company with multiple domains (e.g. parent company.com vs product.ai). Ensure the parent/company domain ranks first for brand queries. Also use when the user mentions "brand search," "multi-domain SEO," "company domain first," "parent vs product domain," "hub-spoke domain," "brand SERP control," or "differentiate company and product domains." For domain structure, use domain-architecture.

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SEO: Multi-Domain Brand Search

When a company has multiple domains (e.g., company.com and product.ai), ensure the company/main site ranks first for brand queries. Product sites focus on product keywords and do not compete for brand position. See domain-architecture for structure decisions; rebranding-strategy for domain change and migration.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Typical Scenarios

ScenarioDescription
Multiple domainsCompany main site (company.com), product site (product.ai / product.io)
Brand query competitionProduct site or third-party (Crunchbase, LinkedIn, reviews) may outrank main site for brand
Entity confusionLegacy brands, sub-brands, directories dilute brand perception
GoalBrand queries → company.com first; product.ai → product keywords only

Hub-Spoke Model

RoleDomainResponsibility
Hubcompany.comBrand #1; About, Research, ecosystem, product matrix
Spokeproduct.aiProduct keywords, features, pricing; visible "by [Company]" and link back to company.com

Differentiation

DimensionHub (company.com)Spoke (product.ai)
AudienceInvestors, partners, media, developersProduct users, prospects
KeywordsBrand name, company name, industryProduct features, use cases
ContentMission, About, Research, Events, product matrixFeatures, Use Cases, Pricing, Sign up
ConversionContact, Waitlist, Early AccessSign up, Try free, Pricing

Avoid Cannibalization

  • Hub does not target Spoke product keywords (e.g., "virtual staging," "AI design tool")
  • Spoke does not target Hub brand keywords (Title avoids brand-only; add product description)
  • Internal links: Hub → Spoke (Products); Spoke → Hub (About, Footer)

Optimization Checklist

Hub (company.com) On-Page

ItemRecommendation
TitleCompany full name + positioning, e.g. [Company] — [Slogan] | AI Research & Products
Meta DescriptionCompany name, core business, partners; 150–160 chars
H1Company name or main slogan
URLCanonicalize www vs non-www (301)

Hub Content & Structure

ItemRecommendation
AboutCompany intro, founders, founding date, positioning; link to product sites
ProductsProduct matrix; each product links to its site
Research / NewsPapers, events, partnerships; increase brand mentions
FAQ"What is [Company]?" "What is [Product]?"; FAQ schema

Spoke (product.ai) Differentiation

ItemRecommendation
TitleProduct name + product description, e.g. [Product] — [Core function] or [Product keyword] | [Product]; avoid brand-only
About"A product of Company"
Footer"© [Company]" or "A [Company] Product" + link to company.com
SchemaSoftwareApplication with author or publisher pointing to Company

Schema (Hub)

Use Organization schema with subOrganization to define product relationships:

{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "[Company Name]",
  "url": "https://www.company.com",
  "description": "[Company description]",
  "sameAs": ["https://linkedin.com/company/...", "https://github.com/..."],
  "subOrganization": [
    {
      "@type": "SoftwareApplication",
      "name": "[Product Name]",
      "url": "https://product.ai",
      "applicationCategory": "[Category]"
    }
  ]
}

Entity & Knowledge Panel

See entity-seo for full entity optimization. Key for multi-domain:

  • Consistency: Same brand name, description, logo across Hub and Spoke
  • Entity Home: Authoritative About page on Hub as primary reference
  • Knowledge Panel: Claim via Google; suggest updates when available

Output Format

  • Hub vs Spoke mapping (domains, roles)
  • On-page checklist (Hub and Spoke)
  • Schema (Organization with subOrganization)
  • Internal linking plan
  • Cannibalization check

Related Skills

  • domain-architecture: Hub-Spoke structure; when to use multiple domains
  • schema-markup: Organization, SoftwareApplication; subOrganization
  • serp-features: Knowledge Panel, Sitelinks; brand SERP
  • entity-seo: Entity & Knowledge Panel; Organization schema; consistency
  • rebranding-strategy: Domain change; 301 redirects during transition

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