When the user wants to plan video marketing, create video scripts, or optimize for short-form or long-form video. Also use when the user mentions "video marketing," "video script," "short-form video," "long-form video," "TikTok script," "Reels script," "YouTube script," "video hook," or "video content strategy." For on-site video SEO, use video-optimization.
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Guides video marketing strategy and script creation for short-form and long-form content. Short-form commands ~82% of internet traffic with 2.5× more engagement than long-form; 71% of viewers decide within 3 seconds whether to continue. Use this skill when planning video content, writing scripts, or optimizing for platforms.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Project context: Read root contextus.md when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.
Identify:
| Format | Length | Use | Platforms |
|---|---|---|---|
| Short-form | 15–60 sec | Hooks, tips, UGC-style; 90% watch daily | TikTok, Reels, Shorts |
| Long-form | 3–15+ min | Deep dives; tutorials; Gen Z discovers via short, engages with long | YouTube |
Optimal short-form length: 31–60 seconds for higher completion rates.
71% of viewers decide within 3 seconds whether to continue. Hook types:
| Hook Type | Example |
|---|---|
| Story-driven | "Three months ago, I had zero subscribers..." |
| Contrarian | "Everyone says X. Here's why they're wrong." |
| Question | "Why do 90% of startups fail at this?" |
| Result-focused | "I went from 0 to 10K in 30 days. Here's how." |
Hook (0–3 sec) → Problem (3–15 sec) → Solution (15–45 sec) → CTA (final 5 sec)
Achieves 70%+ completion for algorithmic boost. Frameworks: Hook-Value-CTA, AIDA, PAS, BAB.
| Platform | Hook Length | Notes |
|---|---|---|
| TikTok | 2 seconds | High energy; 4,000-char captions for SEO |
| Instagram Reels | 3 seconds | Polished aesthetics; penalizes TikTok watermarks |
| YouTube Shorts | 3–5 seconds | Searchable titles; keyword-rich descriptions |
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When the user wants to plan, implement, or optimize affiliate marketing strategy. Also use when the user mentions "affiliate marketing," "affiliate program strategy," "CPS model," "affiliate recruitment," "commission structure," "affiliate partners," "affiliate network," "affiliate tracking," "affiliate commission," or "partner marketing." For affiliate page, use affiliate-page-generator.
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Deprecated compatibility entry for Affiliate Program Page construction. This page is now maintained in Pagina; install and use page-builder to build a new Affiliate Program Page.
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Compatibility pointer for AI assistant referrals and generative search visibility; maintained in Open Analytics.
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