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youtube-ads

When the user wants to run YouTube ads, set up TrueView or Bumper campaigns, or optimize video ad creative. Also use when the user mentions "YouTube ads," "TrueView," "Bumper ads," "YouTube Discovery," "video ads," "YouTube campaign," or "in-feed ads." For organic YouTube, use youtube-seo.

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SKILL.md (original)

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Paid Ads: YouTube Ads

Guides YouTube advertising: TrueView, Bumper, and Discovery (in-feed) formats. Use this skill when planning or optimizing YouTube ad campaigns. For Google Search/Display/PMax, see google-ads. For organic YouTube optimization, see youtube-seo.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Initial Assessment

Project context: Read root contextus.md when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.

Identify:

  1. Goal: Awareness, consideration, conversion
  2. Budget: Bumper cheaper; TrueView for scale
  3. Creative: Existing video or net-new

Ad Formats

FormatLengthSkippableBest For
TrueView Skippable12 sec+After 5 secReach; large audiences
TrueView Non-skippable15–20 secNoFull message; guaranteed view
TrueView for Action——Conversions; CTA-focused
Bumper6 sec or lessNoBrand awareness; memorable; lower cost
Discovery (In-Feed)Thumbnail + text—Search, related videos, homepage; interest targeting

Format Selection

GoalFormat
Brand awarenessBumper
Website trafficTrueView
ConversionsTrueView for Action
Interested audiencesDiscovery

Creative Guidelines

  • Bumper: Quick, memorable; brand message in 6 sec
  • TrueView: Hook in first 5 sec (skippable); deliver value before skip
  • Discovery: Thumbnail + headline; appears like organic video

Output Format

  • Format recommendation
  • Creative specs (length, hook, CTA)
  • Targeting notes
  • Pre-launch checklist

Related Skills

  • google-ads: Google Ads platform; YouTube runs through Google Ads
  • youtube-seo: Organic YouTube; video optimization
  • video-marketing: Video script, hook structure
  • paid-ads-strategy: When to use video ads; channel selection

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