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brand-voice

Create marketing copy, customer messages, and public content with a consistent brand voice. Apply clear vocabulary, concise sentences, concrete examples, and a friendly, professional tone so readers can understand the value being offered.

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确保所有沟通内容都符合品牌语气和风格指南。适用于撰写营销文案、客户沟通、对外内容,或用户提到品牌语气、tone、写作风格的场景。

See how to install

Good for

  • Aligning marketing copy with a consistent brand voice
  • Keeping customer messages friendly and professional
  • Simplifying technical explanations for general readers
  • Standardizing terms across public content

Files included (2)

  • SKILL.md2.2 KB
  • tone-examples.md500 B

SKILL.md (original)

Review the instructions the agent will receive before you install.

品牌语气技能

概览

此技能确保所有沟通内容在品牌语气、风格和信息传达上保持一致。

品牌定位

使命

帮助团队用 AI 自动化开发工作流

价值观

  • 简洁:把复杂的事情变简单
  • 可靠:执行稳健,结果稳定
  • 赋能:释放人的创造力

语气风格

  • 友好但专业 - 平易近人,但不过于随意
  • 清晰简洁 - 避免行话,用通俗方式解释技术概念
  • 自信 - 体现我们知道自己在做什么
  • 有同理心 - 理解用户需求和痛点

写作指南

应该做的 ✅

  • 对读者使用“你”
  • 使用主动语态:“Claude 会生成报告”,而不是“报告由 Claude 生成”
  • 先讲价值主张
  • 使用具体示例
  • 句子保持在 20 个词以内
  • 使用列表增强清晰度
  • 包含行动号召

不应该做的 ❌

  • 不要使用企业黑话
  • 不要居高临下,也不要过度简化
  • 不要使用“我们相信”或“我们认为”
  • 不要全大写,除非为了强调
  • 不要写成大段文字墙
  • 不要默认读者具备技术背景

词汇

✅ 推荐用词

  • Claude(不要写“the Claude AI”)
  • 代码生成(不要写“auto-coding”)
  • Agent(不要写“bot”)
  • 简化流程(不要写“革命性改变”)
  • 集成(不要写“synergize”)

❌ 避免用词

  • “cutting-edge”(过度使用)
  • “game-changer”(过于空泛)
  • “leverage”(企业黑话)
  • “utilize”(直接用“use”)
  • “paradigm shift”(不够清晰)

示例

✅ 好示例

“Claude 能自动化你的代码审查流程。它不再需要你手动检查每个 PR,而是会审查安全性、性能和质量,每周为团队节省数小时。”

为什么好:价值明确、收益具体、行动导向强

❌ 坏示例

“Claude 利用前沿 AI 为软件开发提供全面解决方案。”

为什么不好:太空泛、企业黑话太多、没有具体价值

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