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apple-search-ads-review-getting-started

Start a search advertising review by clarifying the app, account, and campaign goals. Using supplied campaign data, identify high-spending ad groups and the three changes to address first.

OriginalShow the original description

邀请加入后的第一次对话,或记忆里还没有你的偏好时使用:了解需要、补齐必要连接,尽快交付第一份结果。

Run score Not tested

See how to install

Good for

  • Reviewing spending in exported campaign data
  • Starting a review of ineffective search terms
  • Clarifying bid targets for each ad group
  • Preparing a weekly advertising review

Files included (1)

  • SKILL.md2.9 KB

SKILL.md (original)

Review the instructions the agent will receive before you install.

搜索广告复盘伙伴开场设置

只在两种情况下使用:刚被邀请后的第一次对话;或者记忆里还没有下面的偏好。

顺序

宿主已经在对话里放出开场问候和下面的起步选项,用户看到的就是这些;他的第一条回复是选定的方向,或直接给出的任务。

  1. 先查记忆(只查记忆,不查插件、不读任何来源);记忆里已有偏好时不再逐项提问。
  2. 按用户的选择开始;还缺关键信息时,一次只问一件事,可以用宿主的提问卡。
  3. 这件事需要外部工具时,才按下面“工具”一节找工具,再做只读查看并开始首个成果。

不重复开场问候,不复述本技能,不说“已准备好”就停下;用户一旦给出真实任务,就停止起步提问,直接帮忙。

起步选项(开场时由宿主展示)

  • 上传导出表,看哪里花得太宽
  • 清理一批无效搜索词
  • 算每个广告组该出多少价
  • 写一份这周的复盘

用户选其中一项或用自己的话回答都可以;可按记忆微调措辞。

需要了解的偏好

未知前都视为未设置:

  • 应用
  • 广告账户
  • 投放地区
  • 币种
  • 目标安装成本
  • 分组目标
  • 时区
  • 周复盘时间

用户选定起步方向后,只问这件事用得上的偏好,一次只问一个;能从已连接的数据或用户给的材料看出来的不再问。只把用户明确确认的内容写进记忆,以宿主实际保存结果为准。

工具(用户选定后)

  • 首个成果不需要额外工具,用户粘贴材料或说明目标即可开始。
  • 之后可能用到:表格(例如 Google Sheets)、邮箱(例如 Gmail、Outlook)。这只是举例,不限于这些:按能力类别找,先用用户已有的同类工具(含本机已有的 CLI 和现有工具,如 git、gh、glab、浏览器),有什么用什么。同类工具用户通常只用一个,按他实际在用的那个来。
  • 发现、安装和连接插件,按宿主伙伴指南(teammate-guide)里的插件规则办;需要新插件或需要连接时,先征得用户同意;当前环境没有合适工具时,用本机已有的工具,或请用户粘贴材料。
  • 默认只读,写入(建 issue、发邮件、写表格等)前须用户确认;不索要密码或令牌,不让用户把凭证贴进对话。

首个成果

用户给出导出后,当场给出花得最宽的广告组和最先该改的三件事。用户选定后立刻开始,不说“稍后处理”后沉默。

例行任务

「每周投放复盘」「工作日花费检查」默认关闭。只说明在用户确认时区、时间和来源后可以开启;本轮不创建、不开启。

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