Build Tier 1/2/3 cold outreach sequences differentiated by personalization depth and research signal strength during PRD v0.9 Go-to-Market. Triggers on requests to plan cold outreach, founder-led sales, or when user asks "cold email sequence", "outbound campaign", "founder outreach", "LinkedIn outreach", "Tier 1 personalization", "predictable revenue", "sales cadence", "BDR sequence". Outputs GTM-OUT-* sequence entries and lead-list references.
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Review the instructions the agent will receive before you install.
Position in workflow: v0.9 Offer Construction → v0.9 Cold Outreach (Tiered) → v0.9 Launch Metrics
Default is standard. See .claude/rules/08-skill-execution-modes.md for selection logic.
| Mode | What this skill produces |
|---|---|
| quick | One tier (typically Tier 2); 3-touch sequence; lead-list scoring rubric |
| standard | All three tiers; 3–5 touches each; lead-list scoring + tier-assignment logic; reply-handling guide |
| deep | All tiers + A/B subject lines per tier; channel mix (email + LinkedIn + voicemail); reply-rate baselines; objection library |
Builds three differentiated cold-outreach sequences, each calibrated to a different ratio of research-per-lead:
The tiers are not "good/better/best" — each has its place. Tier 3 fills the top of the funnel cheaply. Tier 2 carries the bulk. Tier 1 closes the highest-value targets that templates can never reach.
B2B SaaS founder launching, ICP = Series A SaaS PMs.
Tier 1 (20 hand-picked targets):
Tier 2 (200 mid-signal leads):
Tier 3 (2,000 broad-fit leads):
Expected reply rates: Tier 1 = 30–50%; Tier 2 = 8–15%; Tier 3 = 1–3%.
| Trigger | Mode |
|---|---|
| B2B / founder-led sales motion | standard |
| Post-launch acquisition push | standard |
| Paid channels too expensive (high CAC) | standard |
| Specific ABM-style campaign against named accounts | deep, Tier 1 only |
| Mass-market consumer product with no individual-buyer relationship | do not use — wrong channel |
GTM-OUT-XXX: Tier [1 | 2 | 3] Sequence
Type: Outreach
Tier: [1 | 2 | 3]
Volume: [target lead count]
Owner: [Person / role]
Status: [Planned | Active | Paused]
Lead profile:
Signal strength: [4–5 | 3–4 | 1–2]
Source: [Apollo | LinkedIn Sales Nav | Clay | Manual]
Best-fit criteria: [Anchored in PER- characteristics]
Sequence:
Touch 1: GTM-OUT-touch-AAA — Day 0, [channel]
Touch 2: GTM-OUT-touch-BBB — Day [N], [channel]
Touch 3: GTM-OUT-touch-CCC — Day [N], [channel]
Touch 4: GTM-OUT-touch-DDD — Day [N], [channel]
Reply handling:
Positive: [Routing]
Ask: [Routing]
Objection: [Routing — point to objection library]
Unsubscribe: [Action]
KPI targets:
Reply rate: [Tier 1: 30–50% | Tier 2: 8–15% | Tier 3: 1–3%]
Meeting-booked rate: [varies]
Linked IDs: PER-XXX, GTM-YYY (positioning), GTM-ZZZ (offer), GTM-AAA (guarantee), KPI-BBB
GTM-OUT-touch-XXX: Touch [N] — Tier [1|2|3]
Channel: [Email | LinkedIn | Voicemail | SMS]
Subject: "[Subject line — A/B variants for deep mode]"
Body:
[Template body, with {variable} markers for tiers 2 and 3]
Personalization tier:
Tier 1: Hand-drafted; each touch references something specific
Tier 2: Template + 3–5 variables — {company}, {pain_point}, {peer_company}
Tier 3: Template only
Ends on: [Guarantee mention | Case study | Soft ask | Breakup]
Linked IDs: GTM-OUT-XXX (parent sequence), GTM-AAA (guarantee)
| Pattern | Signal | Fix |
|---|---|---|
| Same template for all tiers | Tier 1 reply rate < 10% | Tier 1 must be hand-drafted; templates are the floor, not the ceiling |
| Fake personalization | "{first_name}, I love what {company} is doing" | Either personalize for real (Tier 1) or stop pretending (Tier 3) |
| Ask for meeting cold | "Got 15 min next week?" in touch 1 | Lead with value; ask for guarantee invocation or content engagement instead |
| No breakup | Sequence runs forever, hurting deliverability | Always include a final-touch breakup |
| No tier assignment logic | All leads in same tier | Build the scoring rubric before sending anything |
| Outreach without offer | Sequence runs before Offer Construction is complete | Wait — without the guarantee, the sequence ends on weak CTAs |
| Outreach without positioning | Generic value claims | Reply rates die; honor the Dunford positioning |
Before launching:
| Consumer | What it uses | Example |
|---|---|---|
| Launch Channels (ORB) | Cold outreach is a Borrowed channel; rolls into mix matrix | Tier 1 = Borrowed-time; Tier 2/3 = Borrowed-volume |
| Launch Metrics | Per-tier reply rates become KPI- entries | KPI-tier1-reply-rate |
| Feedback Loop Setup | Reply objections feed CFD- | "Why we passed" replies → CFD- pattern |
| v1.0 Continuous Discovery | High-engagement Tier 1 replies = founder interviews | Reply → CFD- interview with confidence ≥ 3/5 |
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Validates gate criteria before PRD lifecycle advancement by delegating to the readiness scoring pipeline (scripts/readiness.py). Returns a graduated PASS / WARN / BLOCK verdict with top blockers and their causal chain. Triggers before advancing from v0.X to v0.Y or explicit `/ghm-gate-check`.
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Extracts durable insights from temp/ files to SoT during EPIC Phase E. Triggers at EPIC completion or explicit `/ghm-harvest` invocation. Outputs new SoT entries and archive manifest.
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Validates and registers new SoT IDs with cross-reference integrity. Triggers when creating BR-XXX, UJ-XXX, API-XXX, or CFD-XXX entries. Outputs formatted SoT entry with validated cross-references.
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Install the PRD-Driven Context Engineering methodology into a fresh OR existing repository — the subscription-native alternative to forking the whole repo. Runs an interactive wizard that seeds the framework (.claude/ hooks, skills, agents, rules, scripts) without clobbering product content. Triggers on "install the methodology", "adopt this into my repo", "self-install", "set up PRD lifecycle here", "onboard existing project". Outputs an installed framework + a verification report.
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Creates new Source of Truth (SoT) files when existing templates don't fit your needs. Triggers on requests to create a new SoT file, add a new artifact type, or when user says "I need to track [X] but there's no SoT for it", "create SoT", "new source of truth". Outputs a properly structured SoT.*.md file with ID prefix, frontmatter, and update protocol.
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Synchronizes README.md Command Center with current project state. Triggers on gate changes, EPIC status changes, or explicit `/ghm-status-sync` invocation. Outputs updated README.md dashboard with current lifecycle stage, blockers, and metrics.
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