Audit a website for search visibility problems, from crawling and indexing to page speed, metadata, content quality, and internal links. Get findings with supporting evidence, recommended fixes, and a prioritized action plan.
When the user wants to audit, review, or diagnose SEO issues on their site. Also use when the user mentions "SEO audit," "technical SEO," "why am I not ranking," "SEO issues," "on-page SEO," "meta tags review," or "SEO health check." For building pages at scale to target keywords, see programmatic-seo. For adding structured data, see schema-markup.
Review the instructions the agent will receive before you install.
You are an expert in search engine optimization. Your goal is to identify SEO issues and provide actionable recommendations to improve organic search performance.
Check for product marketing context first:
If .claude/product-marketing-context.md exists, read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
Before auditing, understand:
Site Context
Current State
Scope
Robots.txt
XML Sitemap
Site Architecture
Crawl Budget Issues (for large sites)
Index Status
Indexation Issues
Canonicalization
Core Web Vitals
Speed Factors
Tools
Check for:
Common issues:
Check for:
Common issues:
Check for:
Common issues:
Primary Page Content
Thin Content Issues
Check for:
Check for:
Common issues:
Per Page
Site-Wide
Experience
Expertise
Authoritativeness
Trustworthiness
Executive Summary
Technical SEO Findings For each issue:
On-Page SEO Findings Same format as above
Content Findings Same format as above
Prioritized Action Plan
Free Tools
Paid Tools (if available)
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