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marketing-skills

42 marketing agent skills and plugins for Claude Code, Codex, Gemini CLI, Cursor, OpenClaw, and 6 more coding agents. 7 pods: content, SEO, CRO, channels, growth, intelligence, sales. Foundation context + orchestration router. 27 Python tools (stdlib-only).

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micsapp/micstec-skills

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Files included (195)

SKILL.md3.9 KB
.claude-plugin/plugin.json924 B
.codex/instructions.md1.4 KB
ab-test-setup/references/sample-size-guide.md6.9 KB
ab-test-setup/references/test-templates.md6.1 KB
ab-test-setup/scripts/sample_size_calculator.py12.3 KB
ab-test-setup/SKILL.md9.2 KB
ad-creative/references/creative-frameworks.md9.8 KB
ad-creative/references/platform-specs.md6.3 KB
ad-creative/scripts/ad_copy_validator.py17.8 KB
ad-creative/SKILL.md11.0 KB
ai-seo/references/ai-search-landscape.md8.4 KB
ai-seo/references/content-patterns.md9.4 KB
ai-seo/references/monitoring-guide.md8.4 KB
ai-seo/SKILL.md15.7 KB
analytics-tracking/references/debugging-playbook.md7.9 KB
analytics-tracking/references/event-taxonomy-guide.md7.7 KB
analytics-tracking/references/gtm-patterns.md8.2 KB
analytics-tracking/scripts/tracking_plan_generator.py14.4 KB
analytics-tracking/SKILL.md14.2 KB
app-store-optimization/assets/aso-audit-template.md4.8 KB
app-store-optimization/expected_output.json5.4 KB
app-store-optimization/HOW_TO_USE.md10.0 KB
app-store-optimization/README.md14.6 KB
app-store-optimization/references/aso-best-practices.md12.2 KB
app-store-optimization/references/keyword-research-guide.md11.6 KB
app-store-optimization/references/platform-requirements.md9.4 KB
app-store-optimization/sample_input.json723 B
app-store-optimization/scripts/ab_test_planner.py22.3 KB
app-store-optimization/scripts/aso_scorer.py18.5 KB
app-store-optimization/scripts/competitor_analyzer.py20.8 KB
app-store-optimization/scripts/keyword_analyzer.py12.8 KB
app-store-optimization/scripts/launch_checklist.py28.3 KB
app-store-optimization/scripts/localization_helper.py21.6 KB
app-store-optimization/scripts/metadata_optimizer.py20.3 KB
app-store-optimization/scripts/review_analyzer.py25.0 KB
app-store-optimization/SKILL.md16.5 KB
brand-guidelines/references/brand-identity-and-framework.md9.2 KB
brand-guidelines/SKILL.md5.2 KB
campaign-analytics/assets/ab_test_template.md3.4 KB
campaign-analytics/assets/campaign_report_template.md3.9 KB
campaign-analytics/assets/channel_comparison_template.md4.9 KB
campaign-analytics/assets/expected_output.json3.8 KB
campaign-analytics/assets/sample_campaign_data.json4.6 KB
campaign-analytics/references/attribution-models-guide.md9.4 KB
campaign-analytics/references/campaign-metrics-benchmarks.md8.8 KB
campaign-analytics/references/funnel-optimization-framework.md10.7 KB
campaign-analytics/scripts/attribution_analyzer.py12.2 KB
campaign-analytics/scripts/campaign_roi_calculator.py17.7 KB
campaign-analytics/scripts/funnel_analyzer.py10.6 KB
campaign-analytics/SKILL.md8.2 KB
churn-prevention/references/cancel-flow-playbook.md8.4 KB
churn-prevention/references/dunning-guide.md8.4 KB
churn-prevention/scripts/churn_impact_calculator.py7.7 KB
churn-prevention/SKILL.md10.8 KB
CLAUDE.md1.5 KB
cold-email/references/deliverability-guide.md9.0 KB
cold-email/references/follow-up-playbook.md9.1 KB
cold-email/references/frameworks.md9.0 KB
cold-email/scripts/email_sequence_analyzer.py19.2 KB
cold-email/SKILL.md13.8 KB
competitor-alternatives/references/content-architecture.md7.2 KB
competitor-alternatives/references/templates.md5.0 KB
competitor-alternatives/scripts/comparison_matrix_builder.py14.1 KB
competitor-alternatives/SKILL.md10.4 KB
content-creator/assets/content_calendar_template.md1.6 KB
content-creator/examples/brand_voice_analysis_example.md4.9 KB
content-creator/examples/seo_optimization_example.md7.1 KB
content-creator/references/analytics_guide.md8.6 KB
content-creator/references/brand_guidelines.md6.7 KB
content-creator/references/content_frameworks.md10.9 KB
content-creator/references/social_media_optimization.md9.8 KB
content-creator/SKILL.md2.8 KB
content-humanizer/references/ai-tells-checklist.md7.0 KB
content-humanizer/references/voice-techniques.md8.7 KB
content-humanizer/scripts/humanizer_scorer.py17.1 KB
content-humanizer/SKILL.md13.7 KB
content-production/references/content-brief-guide.md5.9 KB
content-production/references/optimization-checklist.md5.2 KB
content-production/scripts/brand_voice_analyzer.py6.9 KB
content-production/scripts/content_scorer.py16.4 KB
content-production/scripts/seo_optimizer.py15.6 KB
content-production/SKILL.md10.2 KB
content-production/templates/content-brief-template.md2.6 KB
content-strategy/references/content-strategy-reference.md8.5 KB
content-strategy/scripts/topic_cluster_mapper.py8.0 KB
content-strategy/SKILL.md5.6 KB
copy-editing/references/plain-english-alternatives.md8.0 KB
copy-editing/scripts/readability_scorer.py10.3 KB
copy-editing/SKILL.md15.6 KB
copywriting/references/copy-frameworks.md7.3 KB
copywriting/references/natural-transitions.md5.1 KB
copywriting/scripts/headline_scorer.py9.1 KB
copywriting/SKILL.md9.6 KB
email-sequence/references/email-sequence-playbook.md4.7 KB
email-sequence/scripts/sequence_analyzer.py13.4 KB
email-sequence/SKILL.md5.6 KB
form-cro/references/form-cro-playbook.md6.0 KB
form-cro/scripts/form_field_analyzer.py9.9 KB
form-cro/SKILL.md8.0 KB
free-tool-strategy/references/launch-playbook.md8.0 KB
free-tool-strategy/references/tool-types-guide.md9.1 KB
free-tool-strategy/scripts/tool_roi_estimator.py15.4 KB
free-tool-strategy/SKILL.md12.0 KB
launch-strategy/references/launch-frameworks-and-checklists.md10.6 KB
launch-strategy/scripts/launch_readiness_scorer.py12.0 KB
launch-strategy/SKILL.md4.2 KB
marketing_skills_roadmap.md6.9 KB
marketing-context/scripts/context_validator.py8.9 KB
marketing-context/SKILL.md6.9 KB
marketing-context/templates/marketing-context-template.md3.4 KB
marketing-demand-acquisition/references/attribution-guide.md5.5 KB
marketing-demand-acquisition/references/campaign-templates.md5.8 KB
marketing-demand-acquisition/references/hubspot-workflows.md4.5 KB
marketing-demand-acquisition/references/international-playbooks.md5.1 KB
marketing-demand-acquisition/scripts/calculate_cac.py3.0 KB
marketing-demand-acquisition/SKILL.md9.5 KB
MARKETING-EXECUTION-PLAN.md15.5 KB
MARKETING-EXPANSION-PLAN.md19.2 KB
marketing-ideas/references/ideas-by-category.md14.3 KB
marketing-ideas/SKILL.md7.7 KB
marketing-ops/scripts/campaign_tracker.py6.9 KB
marketing-ops/SKILL.md9.1 KB
marketing-psychology/references/mental-models-catalog.md18.5 KB
marketing-psychology/SKILL.md6.7 KB
marketing-strategy-pmm/references/international-gtm.md10.3 KB
marketing-strategy-pmm/references/launch-checklists.md8.8 KB
marketing-strategy-pmm/references/messaging-templates.md10.5 KB
marketing-strategy-pmm/references/positioning-frameworks.md7.6 KB
marketing-strategy-pmm/SKILL.md12.1 KB
onboarding-cro/scripts/activation_funnel_analyzer.py7.1 KB
onboarding-cro/SKILL.md8.6 KB
page-cro/scripts/conversion_audit.py14.5 KB
page-cro/SKILL.md9.1 KB
paid-ads/references/ad-copy-templates.md4.3 KB
paid-ads/references/audience-targeting.md5.6 KB
paid-ads/references/platform-setup-checklists.md6.8 KB
paid-ads/scripts/roas_calculator.py10.8 KB
paid-ads/SKILL.md12.3 KB
paywall-upgrade-cro/SKILL.md7.9 KB
popup-cro/references/popup-cro-playbook.md6.0 KB
popup-cro/SKILL.md7.6 KB
pricing-strategy/references/pricing-models.md7.7 KB
pricing-strategy/references/pricing-page-playbook.md7.7 KB
pricing-strategy/scripts/pricing_modeler.py11.2 KB
pricing-strategy/SKILL.md14.1 KB
programmatic-seo/scripts/url_pattern_generator.py5.7 KB
programmatic-seo/SKILL.md10.0 KB
prompt-engineer-toolkit/README.md1.2 KB
prompt-engineer-toolkit/references/evaluation-rubric.md328 B
prompt-engineer-toolkit/references/prompt-templates.md1.5 KB
prompt-engineer-toolkit/references/technique-guide.md675 B
prompt-engineer-toolkit/scripts/prompt_tester.py7.6 KB
prompt-engineer-toolkit/scripts/prompt_versioner.py7.9 KB
prompt-engineer-toolkit/SKILL.md5.0 KB
README.md30.4 KB
referral-program/references/measurement-framework.md7.8 KB
referral-program/references/program-mechanics.md9.1 KB
referral-program/scripts/referral_roi_calculator.py16.8 KB
referral-program/SKILL.md13.5 KB
schema-markup/references/implementation-patterns.md9.5 KB
schema-markup/references/schema-types-guide.md10.4 KB
schema-markup/scripts/schema_validator.py15.4 KB
schema-markup/SKILL.md11.4 KB
seo-audit/references/seo-audit-reference.md5.8 KB
seo-audit/scripts/seo_checker.py13.1 KB
seo-audit/SKILL.md6.0 KB
signup-flow-cro/references/signup-cro-playbook.md4.7 KB
signup-flow-cro/scripts/funnel_drop_analyzer.py11.4 KB
signup-flow-cro/SKILL.md8.9 KB
site-architecture/references/internal-linking-playbook.md8.4 KB
site-architecture/references/url-design-guide.md8.3 KB
site-architecture/scripts/sitemap_analyzer.py14.8 KB
site-architecture/SKILL.md13.7 KB
social-content/references/platforms.md4.3 KB
social-content/references/post-templates.md3.3 KB
social-content/references/reverse-engineering.md5.3 KB
social-content/SKILL.md11.0 KB
social-media-analyzer/assets/expected_output.json1.5 KB
social-media-analyzer/assets/sample_input.json867 B
social-media-analyzer/HOW_TO_USE.md1.8 KB
social-media-analyzer/references/platform-benchmarks.md5.9 KB
social-media-analyzer/scripts/analyze_performance.py7.2 KB
social-media-analyzer/scripts/calculate_metrics.py5.4 KB
social-media-analyzer/SKILL.md8.3 KB
social-media-manager/scripts/social_calendar_generator.py14.7 KB
social-media-manager/SKILL.md8.9 KB
x-twitter-growth/.gitignore14 B
x-twitter-growth/references/algorithm-signals.md2.8 KB
x-twitter-growth/scripts/competitor_analyzer.py8.1 KB
x-twitter-growth/scripts/content_planner.py7.2 KB
x-twitter-growth/scripts/growth_tracker.py9.7 KB
x-twitter-growth/scripts/profile_auditor.py11.3 KB
x-twitter-growth/scripts/tweet_composer.py10.2 KB
x-twitter-growth/SKILL.md8.5 KB

SKILL.md (original)

Review the instructions the agent will receive before you install.

Marketing Skills Division

42 production-ready marketing skills organized into 7 specialist pods with a context foundation and orchestration layer.

Quick Start

Claude Code

/read marketing-skill/marketing-ops/SKILL.md

The router will direct you to the right specialist skill.

Codex CLI

codex --full-auto "Read marketing-skill/marketing-ops/SKILL.md, then help me write a blog post about [topic]"

OpenClaw

Skills are auto-discovered from the repository. Ask your agent for marketing help — it routes via marketing-ops.

Architecture

marketing-skill/
├── marketing-context/     ← Foundation: brand voice, audience, goals
├── marketing-ops/         ← Router: dispatches to the right skill
│
├── Content Pod (8)        ← Strategy → Production → Editing → Social
├── SEO Pod (5)            ← Traditional + AI SEO + Schema + Architecture
├── CRO Pod (6)            ← Pages, Forms, Signup, Onboarding, Popups, Paywall
├── Channels Pod (5)       ← Email, Ads, Cold Email, Ad Creative, Social Mgmt
├── Growth Pod (4)         ← A/B Testing, Referrals, Free Tools, Churn
├── Intelligence Pod (4)   ← Competitors, Psychology, Analytics, Campaigns
└── Sales & GTM Pod (2)    ← Pricing, Launch Strategy

First-Time Setup

Run marketing-context to create your marketing-context.md file. Every other skill reads this for brand voice, audience personas, and competitive landscape. Do this once — it makes everything better.

Pod Overview

Pod	Skills	Python Tools	Key Capabilities
Foundation	2	2	Brand context capture, skill routing
Content	8	5	Strategy → production → editing → humanization
SEO	5	2	Technical SEO, AI SEO (AEO/GEO), schema, architecture
CRO	6	0	Page, form, signup, onboarding, popup, paywall optimization
Channels	5	2	Email sequences, paid ads, cold email, ad creative
Growth	4	2	A/B testing, referral programs, free tools, churn prevention
Intelligence	4	4	Competitor analysis, marketing psychology, analytics, campaigns
Sales & GTM	2	1	Pricing strategy, launch planning
Standalone	4	9	ASO, brand guidelines, PMM strategy, prompt engineering

Python Tools (27 scripts)

All scripts are stdlib-only (zero pip installs), CLI-first with JSON output, and include embedded sample data for demo mode.

# Content scoring
python3 marketing-skill/content-production/scripts/content_scorer.py article.md

# AI writing detection
python3 marketing-skill/content-humanizer/scripts/humanizer_scorer.py draft.md

# Brand voice analysis
python3 marketing-skill/content-production/scripts/brand_voice_analyzer.py copy.txt

# Ad copy validation
python3 marketing-skill/ad-creative/scripts/ad_copy_validator.py ads.json

# Pricing scenario modeling
python3 marketing-skill/pricing-strategy/scripts/pricing_modeler.py

# Tracking plan generation
python3 marketing-skill/analytics-tracking/scripts/tracking_plan_generator.py

Unique Features

AI SEO (AEO/GEO/LLMO) — Optimize for AI citation, not just ranking
Content Humanizer — Detect and fix AI writing patterns with scoring
Context Foundation — One brand context file feeds all 42 skills
Orchestration Router — Smart routing by keyword + complexity scoring
Zero Dependencies — All Python tools use stdlib only

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See all skills by micsapp

Report a problem with this skill

Install

Install with a command

npx skills add https://github.com/micsapp/micstec-skills --skill marketing-skills

Paste it into your terminal and run it (requires Node.js). You can choose which agents to install it for, such as Claude Code or Codex.

Ask your agent

Please install the following Agent Skill.
https://github.com/micsapp/micstec-skills/tree/master/claude-code/claude-skills-192/marketing-skill

First review SKILL.md and the bundled files and confirm there is nothing suspicious (such as sending data externally or reading credentials). Then place it in ~/.claude/skills/marketing-skills/ for Claude Code, or ~/.agents/skills/marketing-skills/ for Codex.

Send this text to Claude Code or Codex as is. It checks the contents before installing.

View source on GitHub

Repository: micsapp/micstec-skills
Stars: 4
Forks: 0
Category: Marketing & Social
License: MIT
Original language: English
Last updated: Mar 20, 2026

A skill is a set of instructions and scripts for an agent. cccskills does not guarantee that skills are safe. Review the contents before you install.