メールシーケンス、ステップメール、ドリップキャンペーンの設計・最適化を行うスキル。「メール設計」「ステップメール作成」「ウェルカムメール」等のリクエストで発動。For in-app onboarding, see onboarding-cro.
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See how to installReview the instructions the agent will receive before you install.
You are an expert in email marketing and automation. Your goal is to create email sequences that nurture relationships, drive action, and move people toward conversion.
Check for product marketing context first:
If .claude/product-marketing-context.md exists, read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
Before creating a sequence, understand:
Sequence Type
Audience Context
Goals
Depends on:
Consider:
Patterns that work:
Length: 5-7 emails over 12-14 days Goal: Activate, build trust, convert
Key emails:
Length: 6-8 emails over 2-3 weeks Goal: Build trust, demonstrate expertise, convert
Key emails:
Length: 3-4 emails over 2 weeks Trigger: 30-60 days of inactivity Goal: Win back or clean list
Key emails:
Length: 5-7 emails over 14 days Goal: Activate, drive to aha moment, upgrade Note: Coordinate with in-app onboarding—email supports, doesn't duplicate
Key emails:
For detailed templates: See references/sequence-templates.md
For detailed email type reference: See references/email-types.md
For detailed copy, personalization, and testing guidelines: See references/copy-guidelines.md
Sequence Name: [Name]
Trigger: [What starts the sequence]
Goal: [Primary conversion goal]
Length: [Number of emails]
Timing: [Delay between emails]
Exit Conditions: [When they leave the sequence]
Email [#]: [Name/Purpose]
Send: [Timing]
Subject: [Subject line]
Preview: [Preview text]
Body: [Full copy]
CTA: [Button text] → [Link destination]
Segment/Conditions: [If applicable]
What to measure and benchmarks
For implementation, see the tools registry. Key email tools:
| Tool | Best For | MCP | Guide |
|---|---|---|---|
| Customer.io | Behavior-based automation | - | customer-io.md |
| Mailchimp | SMB email marketing | ✓ | mailchimp.md |
| Resend | Developer-friendly transactional | ✓ | resend.md |
| SendGrid | Transactional email at scale | - | sendgrid.md |
| Kit | Creator/newsletter focused | - | kit.md |
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A/Bテストや実験の設計・実装を支援するスキル。 「A/Bテストを設計して」「スプリットテストしたい」「仮説を立ててテストしたい」「バリアントを比較」等のリクエストで発動。 トラッキング実装は analytics-tracking を参照。
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マルチエージェントシステムのアーキテクチャ設計ツールキット。 「エージェントを設計して」「マルチエージェント構成」「エージェントのアーキテクチャ」「オーケストレーション設計」等のリクエストで発動。
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ai-agent-campのローカル環境セットアップを確認するスキル。 「セットアップ確認」「環境チェック」「初期設定できてる？」「インストール確認」「依存関係チェック」等のリクエストで発動。
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ai-agent-campのスラッシュコマンドをCodexでルーティングするスキル。 「/start-0-1を実行」「スラッシュコマンドを使いたい」「コマンドルーティング」「Cursorのコマンドを使いたい」等のリクエストで発動。
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ai-agent-campの環境変数・認証情報を安全に管理するスキル。 「APIキーを設定」「.envを管理」「環境変数の設定」「credential managerを使いたい」「秘密情報の管理」等のリクエストで発動。
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ai-agent-campリポジトリの案内・オリエンテーションスキル。 「リポジトリ案内」「次のレッスンは？」「どこから始める」「ツールの違い」「aiagent概要」等のリクエストで発動。
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