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Crisis Communication Playbook

Generate a crisis communication plan with holding statements, stakeholder messaging, media responses, and internal comms templates.

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SKILL.md (original)

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Crisis Communication Playbook

Generate a crisis communication plan with holding statements, stakeholder messaging, media responses, and internal comms templates.

Usage

Tell the agent:

  • "We have a data breach — draft crisis comms"
  • "Customer-facing outage — prepare stakeholder updates"
  • "PR crisis — generate a response framework"

What It Produces

  1. Severity Assessment — P1 (existential) through P4 (minor) classification
  2. Holding Statement — Immediate public response (deploy in <30 minutes)
  3. Stakeholder Matrix — Who needs to know, what they need to hear, when
  4. Media Q&A — Prepared answers for likely journalist questions
  5. Internal Comms — Employee briefing, leadership talking points
  6. Social Media Response — Platform-specific messaging
  7. Timeline — Hour-by-hour communication schedule for first 72 hours
  8. Post-Crisis Review — Lessons learned template

Crisis Types Covered

  • Data breaches and security incidents
  • Service outages and technical failures
  • Product recalls or safety issues
  • Executive departures or legal actions
  • Negative press or social media storms
  • Regulatory investigations
  • Financial restatements

Framework

Every crisis response follows the ACE model:

  • Acknowledge — Confirm awareness, show empathy
  • Commit — State what you're doing about it
  • Explain — Provide context without making excuses

Tone Guidelines

  • Human first, corporate second
  • Specific commitments over vague promises
  • Take ownership — never deflect blame
  • Update frequently — silence is the enemy

Built by AfrexAI — AI context packs for business teams.

Need a full communications framework? Check our Professional Services Context Pack ($47) or run our free AI Revenue Calculator.

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