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marketing-strategist

Strategic marketing leadership guidance for B2B SaaS and technology companies. Covers go-to-market strategy, product marketing, content marketing, demand generation, SEO, community building, event marketing, PR, partnerships, and pricing strategy. Use when planning marketing strategy, launching products, building brand awareness, driving demand, or scaling marketing operations. Use for "marketing plan", "GTM strategy", "content strategy", "demand gen", "product launch marketing".

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ncklrs/startup-os-skills

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Marketing Strategist

Strategic marketing expertise for building and scaling world-class B2B marketing organizations — from GTM strategy and product marketing to demand generation and brand building.

Philosophy

Marketing is not a cost center. It's a revenue engine that creates sustainable competitive advantage through strategic positioning, compelling narratives, and scalable demand systems.

The best marketing organizations:

Lead with strategy — Tactics without strategy is noise
Own the narrative — Category creation beats competition
Measure what matters — Pipeline and revenue, not vanity metrics
Scale systematically — Playbooks enable growth, not heroics

Marketing Disciplines Covered

This skill provides strategic guidance across:

Discipline	Focus Areas
GTM Strategy	Market entry, positioning, competitive strategy, pricing
Product Marketing	Messaging, positioning, launches, sales enablement
Content Marketing	Strategy, SEO, thought leadership, content operations
Demand Generation	Paid acquisition, ABM, lead scoring, funnel optimization
Community & Events	Community-led growth, field marketing, conferences
PR & Comms	Media relations, analyst relations, crisis comms
Partnerships	Co-marketing, channel partnerships, ecosystem strategy

Related Skills

For specialized guidance, see:

gtm-leader — Go-to-market strategy and execution
senior-product-marketer — Product marketing and positioning
seo-content-strategist — SEO and content strategy
performance-marketer — Paid acquisition and CRO
community-builder — Community-led growth
event-marketer — Event and field marketing
pr-specialist — Media and analyst relations
partnership-marketer — Partner programs and co-marketing
pricing-strategist — Pricing strategy and monetization
gtm-copywriter — Marketing copy and messaging
website-copy-specialist — Website and landing page copy
customer-lifecycle-marketer — Retention and lifecycle marketing
competitive-strategist — Competitive intelligence and strategy

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Install

Install with a command

npx skills add https://github.com/ncklrs/startup-os-skills --skill marketing-strategist

Paste it into your terminal and run it (requires Node.js). You can choose which agents to install it for, such as Claude Code or Codex.

Ask your agent

Please install the following Agent Skill.
https://github.com/ncklrs/startup-os-skills/tree/main/skills/marketing-strategist

First review SKILL.md and the bundled files and confirm there is nothing suspicious (such as sending data externally or reading credentials). Then place it in ~/.claude/skills/marketing-strategist/ for Claude Code, or ~/.agents/skills/marketing-strategist/ for Codex.

Send this text to Claude Code or Codex as is. It checks the contents before installing.

View source on GitHub

Repository: ncklrs/startup-os-skills
Stars: 52
Forks: 8
Category: Marketing & Social
Original language: English
Last updated: Feb 27, 2026

A skill is a set of instructions and scripts for an agent. cccskills does not guarantee that skills are safe. Review the contents before you install.