Define a brand’s tone, visual standards, and messaging, then review content and assets for consistency. Includes tools to check asset names and formats, compare colors, and convert brand guidelines into reusable design settings.
Brand voice, visual identity, messaging frameworks, asset management, brand consistency. Activate for branded content, tone of voice, marketing assets, brand compliance, style guides.
Review the instructions the agent will receive before you install.
Brand identity, voice, messaging, asset management, and consistency frameworks.
Script paths in this skill and its references/ are relative to the directory that contains this SKILL.md, not to the project: scripts/<file> is this skill's own scripts/ folder, and ../<skill>/scripts/<file> is a sibling sub-skill installed alongside it. Build the full path from that directory (Claude Code reports it as the skill's base directory when the skill loads) and keep the working directory at the project root — the scripts read and write project files such as docs/brand-guidelines.md, assets/design-tokens.json or src/ relative to it.
Inject brand context into prompts:
node scripts/inject-brand-context.cjs
node scripts/inject-brand-context.cjs --json
Validate an asset:
node scripts/validate-asset.cjs <asset-path>
Extract/compare colors:
node scripts/extract-colors.cjs --palette
node scripts/extract-colors.cjs <image-path>
# 1. Edit docs/brand-guidelines.md (or use /brand update)
# 2. Sync to design tokens
node scripts/sync-brand-to-tokens.cjs
# 3. Verify
node scripts/inject-brand-context.cjs --json | head -20
The sync stops when it detects existing token files, :root custom properties
or Tailwind v4 @theme variables in common CSS entry points and their local
CSS imports, or Tailwind theme colors and presets. Review the reported source
before proceeding. If the detected files are the managed
assets/design-tokens.* outputs from an earlier sync and replacing them is
intentional, re-run with --force.
Files synced:
docs/brand-guidelines.md → Source of truthassets/design-tokens.json → Token definitionsassets/design-tokens.css → CSS variables| Subcommand | Description | Reference |
|---|---|---|
update | Update brand identity and sync to all design systems | references/update.md |
| Topic | File |
|---|---|
| Voice Framework | references/voice-framework.md |
| Visual Identity | references/visual-identity.md |
| Messaging | references/messaging-framework.md |
| Consistency | references/consistency-checklist.md |
| Guidelines Template | references/brand-guideline-template.md |
| Asset Organization | references/asset-organization.md |
| Color Management | references/color-palette-management.md |
| Typography | references/typography-specifications.md |
| Logo Usage | references/logo-usage-rules.md |
| Approval Checklist | references/approval-checklist.md |
| Script | Purpose |
|---|---|
scripts/inject-brand-context.cjs | Extract brand context for prompt injection |
scripts/sync-brand-to-tokens.cjs | Sync brand-guidelines.md → design-tokens.json/css |
scripts/validate-asset.cjs | Validate asset naming, size, format |
scripts/extract-colors.cjs | Extract and compare colors against palette |
| Template | Purpose |
|---|---|
templates/brand-guidelines-starter.md | Complete starter template for new brands |
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Create banners for social media, ads, website heroes, and print formats. Compare multiple visual directions built in HTML/CSS using supplied assets, CSS graphics, or optional generated imagery, with PNG exports when browser capture is available.
Create logos, business card mockups, HTML presentations, banners, social images, and SVG icons. Define shared brand colors and typography, then carry those choices into visual assets and interface styling.
Organize colors, spacing, and typography into reusable design tokens, or shared style values. Generate CSS variables, define component states, check for hardcoded values, and create HTML presentations that follow the same brand rules.
Create HTML presentations for marketing, pitches, and data-driven explanations. Use Chart.js graphs, reusable design settings, responsive layouts, and writing formulas to shape slide content and choose layouts suited to the presentation's purpose.
Build accessible interfaces with shadcn/ui components and Tailwind CSS styling. Create forms, tables, and layouts that adapt to screen size, then coordinate colors, spacing, and dark mode across the application.
Search local design guidance to plan, build, review, or improve web, mobile, and desktop interfaces. Find suitable colors, font pairings, layouts, charts, and interaction patterns, with implementation advice matched to the project's technology.