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competitive-teardown

Turn supplied competitor research into a product strategy report. Compare positioning, features, pricing, and user feedback, then identify opportunities and propose actions for the next 30, 90, and 180 days, while marking missing evidence.

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定位图 + 功能矩阵 + 价格对比 + 机会窗口, 把竞品资料转成产品决策报告

See how to install

Good for

  • Comparing competitors to guide product decisions
  • Reviewing pricing and plan differences
  • Turning research notes into a strategy report
  • Investigating one competitor in depth

Files included (6)

  • SKILL.md3.4 KB
  • assets/analyst-dossier.html3.7 KB
  • assets/radar-map.html5.0 KB
  • assets/war-room-grid.html7.1 KB
  • example.html7.1 KB
  • example.md2.0 KB

SKILL.md (original)

Review the instructions the agent will receive before you install.

【模板: 竞品拆解 / Competitive Teardown】 【意图】这不是文章、不是 PRD、不是 pitch deck。目标是把多个竞品的杂乱资料转成一份可决策的产品战略报告, 帮团队回答: "我们和它们到底差在哪里, 下一步该怎么打?"

【适合输入】

  • 竞品官网 / 定价页 / changelog / 用户评论 / 销售反馈 / 内部调研笔记
  • 2-6 个竞品最合适; 如果用户只给一个竞品, 输出单竞品 deep dive
  • 可以包含表格、bullet、链接摘录、访谈记录、截图说明

【必须输出的结构】

  1. Header: 市场 / 产品类别 / 报告日期 / 结论一句话。
  2. Executive takeaway: 3 条最重要判断, 每条必须包含 "so what"。
  3. Positioning map: 用 2×2 象限或坐标图表现竞品定位。坐标轴必须来自用户内容, 不要套模板词。
  4. Competitor cards: 每个竞品一张卡, 包含 target user、core promise、pricing signal、primary strength、visible weakness。
  5. Feature matrix: 行是关键能力, 列是竞品 + "Us / Opportunity"; 用 ✓ / △ / — 表达覆盖度, 并用短注释说明。
  6. Pricing / packaging read: 价格层级、免费试用、限制项、企业销售动作。
  7. UX / messaging notes: 从用户材料中抽取 4-6 条可观察细节, 不要泛泛而谈。
  8. Opportunity windows: 3 个机会窗口, 每个包含 why now、target segment、first move、risk。
  9. Recommended moves: 近期 30 天 / 90 天 / 180 天行动建议。

【设计要求】

  • 战略咨询 + 产品战情室风格: 信息密度高、扫描快、图表清楚。
  • 使用 restrained palette: ink / paper / muted blue / signal amber 或类似专业色。
  • Feature matrix 必须横向可读; 小屏可变成 stacked cards。
  • 不要做成营销落地页, 不要做成普通文章。

【可选风格模板 — 参考 assets/】 根据用户内容选择最贴合的一种, 不要三种混用:

  • assets/war-room-grid.html: 默认风格。浅色战情室 / 咨询报告, 适合产品团队、PM、普通商业读者。
  • assets/radar-map.html: 深色雷达图 / market intelligence console, 适合安全、AI、开发者工具、平台型竞品。
  • assets/analyst-dossier.html: 纸质分析档案 / investment research dossier, 适合投研、行业分析、正式战略备忘。

如果用户没有指定风格, 优先使用 war-room-grid; 如果输入强调市场格局、技术雷达、攻防态势, 使用 radar-map; 如果输入像研究笔记、投资备忘或行业报告, 使用 analyst-dossier。

【内容真实性】

  • 只使用用户提供的竞品、价格、功能、评论。缺失信息用 "not found in source" 或 "unknown" 标注。
  • 不要发明市场份额、ARR、客户名、定价数字。
  • 如果用户资料明显不足, 仍然输出报告, 但在 "Evidence gaps" 中列出缺口。

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