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FreePublished on GitHubEnglish overview

marketing-psychology

Apply psychology and behavioral science to marketing copy and design. Refine opening hooks, adjust how information is presented, and review pricing displays with attention to how people interpret messages and make choices.

OriginalShow the original description

Apply psychological principles and behavioral science to copy and design. Useful for tightening hooks, framing, and pricing presentation.

Run score Not tested

See how to install

Good for

  • Refining an opening line that draws interest
  • Reviewing how a message is framed
  • Improving the presentation of pricing
  • Reviewing marketing copy and design through psychology

Overview

What it does

marketing-psychology applies ideas from psychology and behavioral science to marketing copy and design. It helps you review opening lines that attract interest, framing—the way presentation changes how the same information is received—and how prices are shown. Use it to consider how to present a message as well as what to say.

When it helps

This skill is useful when you want to refine the beginning of a piece of copy, consider an angle for a product description, or review a pricing display. It covers both writing and design, so the review can address the way information is presented alongside the wording, using a psychological perspective.

Example requests

  • “Use marketing-psychology to review the opening of this copy.”
  • “Review the framing of this explanation from a psychological perspective.”
  • “Review how these prices are presented using behavioral science.”

Notes

This distribution is a catalogue entry that makes the skill discoverable in OpenDesign. To use the full workflow, including the original assets, scripts, and references, install the original skill bundle in your active agent's skills directory.

This overview was written by AI (OpenAI Codex) from the public SKILL.md. Check the original below for the exact behavior.

Document check

AI checked the SKILL.md for operations that need care and for setup requirements. The score comes only from actually running the skill (hands-on test).

SafetyAre sending data, deleting files, and running commands disclosed?
AGoodThe scope is reviewing copy and design; no deletion, credential reading, or external data transmission is instructed.
Easy setupDoes it need few tools or API keys, and are they documented?
BPartly lackingThe upstream bundle is required, but exact installation paths and steps are deferred to its README.

Not counted in the score. Rated by AI (OpenAI Codex) as of Oct 20, 2026. Treat it as a guide and read the original before installing.

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Files included (1)

  • SKILL.md1.2 KB

SKILL.md (original)

Review the instructions the agent will receive before you install.

marketing-psychology

Curated from Corey Haines.

What it does

Apply psychological principles and behavioral science to copy and design. Useful for tightening hooks, framing, and pricing presentation.

Source

How to use

This catalogue entry advertises the skill in OpenDesign so the agent discovers it during planning. To run the full upstream workflow with its original assets, scripts, and references, install the upstream bundle into your active agent's skills directory:

# Inspect the upstream README for exact paths
open https://github.com/coreyhaines31/marketingskills

Then ask the agent to invoke this skill by name (marketing-psychology) or with one of the trigger phrases listed in this skill's frontmatter.

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