Techniques for expanding seed keywords and clustering by topic and intent. Use when building keyword lists, planning content calendars, or identifying topic clusters for pillar content strategy.
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PILLAR: "content marketing" (highest volume)
+-- CLUSTER: "content marketing strategy" (commercial)
| +-- content marketing plan template
| +-- content marketing framework
| +-- how to create content marketing strategy
+-- CLUSTER: "content marketing examples" (informational)
| +-- B2B content marketing examples
| +-- content marketing case studies
| +-- content marketing success stories
+-- CLUSTER: "content marketing tools" (commercial)
+-- best content marketing tools
+-- content marketing software
+-- content marketing platforms
| Signal | Intent |
|---|---|
| "what is", "how to", "guide" | Informational |
| "best", "vs", "review", "compare" | Commercial |
| "buy", "price", "discount", brand | Transactional |
| Brand name, specific product | Navigational |
When generating keyword clusters, use this format:
## Keyword Cluster Report
**Seed Keyword**: {seed}
**Total Keywords**: {count}
**Clusters**: {cluster_count}
### Cluster 1: {cluster_name}
**Intent**: {intent}
**Funnel Stage**: {stage}
**Keywords**:
1. {keyword1} - {estimated_volume}
2. {keyword2} - {estimated_volume}
...
### Cluster 2: {cluster_name}
...
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