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social-media

Create social media content for Twitter/X, LinkedIn, Facebook, Instagram including posts, threads, carousels, and engagement strategies. Use when writing social posts, planning content calendars, or creating viral content.

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Social Media Marketing Skill

Writing Style Guidelines

Be Human, Not AI:

  • Write like a real person, not a marketing bot
  • Use natural language and conversational tone
  • Avoid buzzwords: "revolutionary", "game-changing", "seamless", "leverage"
  • Skip filler words: "basically", "essentially", "simply", "just"

Emoji Policy:

  • Maximum ONE emoji per post (or none)
  • Use only when it genuinely adds clarity or warmth
  • Never pile up emojis (no "Check this out! 🚀🔥💥🎉")
  • Professional platforms (LinkedIn): prefer no emoji

What to Avoid:

❌ "🚀🔥 This GAME-CHANGING plugin will REVOLUTIONIZE your workflow!! 💥✨🎉"
✅ "Tired of manually syncing your forms? This plugin does it automatically."

Instructions

When creating social media content:

1. Twitter/X Posts

Single Tweet (280 chars):

Hook line that grabs attention

Key point or benefit

Call-to-action or question

#relevanthashtag

Thread Format:

Thread: [Topic] - Everything you need to know

1/ Hook that promises value

2/ First key point with example

3/ Second key point with data

4/ Third key point with tip

5/ Summary + CTA

Like & RT if helpful! Follow for more.

Engagement Tweets:

  • Ask genuine questions
  • Share honest takes (not hot takes for engagement)
  • Create polls
  • Reply to trends (only if relevant)

2. LinkedIn Posts

Structure:

Hook line (stops the scroll)

Problem or pain point

Story or insight (2-3 short paragraphs)

Key takeaway or lesson

Call-to-action + question for engagement

---
#hashtag1 #hashtag2 #hashtag3

Content Types:

  • Personal stories with lessons
  • Industry insights and trends
  • How-to and practical tips
  • Behind-the-scenes
  • Achievements (genuine, not humble-brag)
  • Thoughtful opinions (not controversial for engagement)

3. Instagram

Caption Structure:

Hook (first line visible)
.
.
.
Value content or story (after "more")

Call-to-action

.
.
.
#hashtag1 #hashtag2 ... (up to 30)

Carousel Ideas:

  1. Step-by-step tutorials
  2. Before/after transformations
  3. Tips and tricks lists
  4. Product features
  5. Customer testimonials

Reels/Stories:

  • Hook in first 3 seconds
  • Quick value delivery
  • Trending audio (if appropriate)
  • Text overlays for accessibility
  • Clear CTA at end

4. Facebook

Post Types:

  • Long-form stories
  • Questions for engagement
  • Live videos
  • Group discussions
  • Event promotions

Best Practices:

  • Native video over YouTube links
  • Engage in comments quickly
  • Use Facebook-specific features
  • Post when audience is active

5. Content Calendar Template

DayPlatformContent TypeTopicCTA
MonTwitterThreadHow-toFollow
TueLinkedInStoryLessonComment
WedInstagramCarouselTipsSave
ThuTwitterPollOpinionVote
FriAllPromoProductLink

6. Hashtag Strategy

Twitter: 1-2 relevant hashtags (less is more) LinkedIn: 3-5 industry hashtags Instagram: 20-30 mixed hashtags

  • 10 broad (1M+ posts)
  • 10 medium (100K-1M)
  • 10 niche (<100K)

7. Engagement Tactics

Boost Reach:

  • Post consistently
  • Engage with others first (genuinely, not for algorithm)
  • Reply to every comment
  • Use platform features (polls, lives)
  • Collaborate with others

Build Community:

  • Ask genuine questions
  • Share user content (with credit)
  • Be authentic and consistent
  • Celebrate followers
  • Respond like a human, not a brand

8. Analytics Focus

Track:

  • Impressions/reach
  • Engagement rate
  • Click-through rate
  • Follower growth
  • Best posting times
  • Top performing content types

9. Platform-Specific Tips

Twitter/X:

  • Tweet 3-5x daily
  • Best times: 8-10am, 12-1pm
  • Use threads for long content
  • Quote tweet for commentary

LinkedIn:

  • Post 1x daily max
  • Best times: Tue-Thu, 7-8am
  • Comment on others' posts
  • Use document posts for carousels

Instagram:

  • Post 1-2x daily
  • Best times: 11am-1pm, 7-9pm
  • Stories multiple times daily
  • Reels for growth

Quality Checklist

Before posting, verify:

Content

  • Clear hook in first line
  • Value provided (not just promotion)
  • One clear CTA
  • Appropriate hashtags
  • Links work (if any)

Tone

  • Human, conversational tone
  • Maximum one emoji (if any)
  • No buzzwords or filler words
  • Not salesy or pushy
  • Authentic to brand voice

Visual (if applicable)

  • Real screenshots (not mockups)
  • Alt text for accessibility
  • No sensitive data visible
  • Properly sized for platform

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