Coordinate paid advertising work across multiple platforms, including Google Ads and Meta Ads. Use it to discuss strategy, budgets, acquisition costs, return on ad spend, and campaign performance, or identify the appropriate specialist advertising skill.
Coordinate safe, evidence-based paid-media work across Google Ads, Meta Ads, X Ads, LinkedIn Ads, Reddit Ads, TikTok Ads, Amazon, and ChatGPT Ads. Use for broad ads questions, multi-channel strategy, budgets, CPA or ROAS, campaign requests, spend, ad performance, or when routing to the right NotFair paid-ads skill.
Review the instructions the agent will receive before you install.
Read ../../paid-ads/paid-ads/WORKFLOW.md completely, then follow it as the active workflow. Normalize that path from the directory containing this wrapper: the canonical file is <plugin-root>/paid-ads/paid-ads/WORKFLOW.md, not <plugin-root>/skills/paid-ads/paid-ads/WORKFLOW.md. Resolve every relative reference from the canonical file against <plugin-root>/paid-ads/paid-ads/. If the canonical file cannot be read, stop and report the packaging error; never substitute a similarly named skill from another plugin.
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Audit backlinks using Google Search Console reports and supplied exports. Review linking domains, link text, potentially spammy patterns, and links to key pages to identify internal linking opportunities and prioritize link building.
Scan a website for broken links, including links that return 404 or 500 errors. Crawl internal pages, identify broken outbound links, and report the pages containing them so you can locate and fix the references.
Compare your page with competitors ranking higher for a target query. Identify missing topics, structural differences, search intent gaps, and other page-level SEO issues, then produce a concrete brief describing what to add or change.
Build a dated, prioritized content calendar from real Search Console data. Find queries ranking at positions 5–20, unmet search intent, and related keyword opportunities, then prepare a plan for handoff to /content-writer.
Draft SEO-focused blog posts, landing pages, and website copy from a keyword or topic, or improve an existing page. Follow Google's guidance on helpful content and experience, expertise, authority, and trust.
Audit online store SEO across product and category pages. Check filter URLs, duplicate content, pagination, unavailable products, internal links, and structured data that describes products, offers, reviews, and breadcrumbs to search engines.