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logo-strategy

Interactive logo & brand design strategist. Runs a strategy workshop, narrows a creative direction, lands a single centralized concept, then outputs a condensed branding table plus 10+ logo ideas with rationale. Use when the user wants to design a logo, develop a brand identity, write a logo brief, brainstorm logo concepts, or run brand strategy before sketching. Triggers include "design a logo", "logo ideas", "brand identity", "help me with my logo", "logo brief", "what should my logo be".

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SKILL.md (original)

Review the instructions the agent will receive before you install.

Logo Strategy

Strategy and creative direction before any sketch. Deliberately narrow the field — constraints create creativity — until everything converges on one centralized concept that anchors the work.

Process — do not generate ideas until steps 1–3 are done

  1. Strategy workshop — ask in 2–4 question rounds (bank: references/question-bank.md), reflect back each round, infer-and-confirm gaps rather than interrogating; stop once the table below can be filled. Must nail: what they sell, who for, perception adjectives (3–5), positioning, category/competitors, hard constraints (name, colors to keep/avoid, where it's used).
  2. Creative direction — derive a filter that rules options out (e.g. "premium → no playful/colorful"); confirm in 2–4 bullets.
  3. Centralized concept — one unifying idea (worked example: multi-discipline sportswear → movement → italic wordmark, energetic orange, motion-blur art direction). Propose 1–3, name the strongest.

Deliverables — in this order

1. Branding table

ElementDecision
Brand essence…
Target audience…
Positioning…
Brand personality (3–5 adjectives)…
Perception goal…
Centralized concept…
Creative direction (in)…
Creative direction (ruled out)…
Tone of voice…
Color territory…
Typography territory…
Imagery / shape language…
Usage contexts & constraints…

2. At least 10 logo ideas, spread across logo types. Each: one-liner · type (wordmark / lettermark / pictorial / abstract / combination / emblem) · why — how it expresses the centralized concept and survives the filter. The "why" is load-bearing; drop ideas that lack one. Then recommend the top 2–3 to develop.

Output is strategy and described concepts, not rendered art — offer an SVG/HTML mockup only if asked.

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posva/dotfiles16Updated Oct 19, 2026

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