Compare Google Ads search terms with Search Console rankings to find overlapping spend and gaps in organic coverage. Separate potentially avoidable costs from defensible bidding, estimate savings, and identify content opportunities supported by ad conversions.
Find money leaking between search ads and SEO — queries you pay for while already ranking organically, and paid queries with no organic coverage. Use when asked "am I paying for clicks I'd get free", "brand bidding waste", "SEO vs ads overlap", or "cut wasted ad spend with SEO".
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The free Ryze MCP connector (https://connector.get-ryze.ai/mcp). Claude Code: claude mcp add ryze --transport http https://connector.get-ryze.ai/mcp. claude.ai / Desktop / Cursor: add it as a custom connector with the same URL. Setup: https://www.get-ryze.ai/how-to-connect-claude-to-google-meta-ads-mcp
The report subscription tools can't do: it needs your ads account AND your Search Console together. Both are on the Ryze MCP.
google_ads__runRawGaql on the default account — search terms report, last 90 days: term, impressions, clicks, cost, conversions. (GAQL shape via native__get_provider_docs, provider google_ads, if needed.)google_search_console__runRawSearchAnalytics, dimension ["query"], same window.Headline first: "$X/quarter going to clicks you already rank #1 for." Then the four buckets as tables (term, cost, conversions, organic position), the savings estimate with its assumptions stated, and a short action list: exact negatives to add, exact pages to build.
If only one of the two accounts is connected, run what's possible, and name the missing connection instead of guessing at the other half.
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Analyze actual GA4 visits from AI services such as ChatGPT and Perplexity. Compare traffic trends, landing pages, and conversions, then identify page patterns and specific content changes that may improve visibility in AI search.
Examine a site's incoming links, linking domains, authority measures, and link text. Compare with a competitor to find potential outreach targets, and check which links bring visitors to your own site.
Compare a competitor's estimated search rankings with your Search Console data. Find missing keywords and terms where you trail, then get page suggestions and a prioritized action list based on search volume and product relevance.
Create an article brief using live search results and your site's search data. It brings together keywords, headings, reader questions, and internal links so a writer knows what to cover and how to distinguish the article.
Turn a topic or URL into a keyword plan using Google search volumes, advertising cost per click, and existing rankings. Group related terms into page topics and prioritize where to create or improve content.
Compare search rankings across two periods using actual Search Console data. Get tables of rising, falling, new, and disappearing queries, with click changes that help identify the movements that matter most.